Restoring the Crown #1: Project Kickoff

Restoring the Crown #1: Project Kickoff

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origin. This article covers the project's kickoff event.

Crown's Essence to Live on in the 16th Generation

Crown's Essence to Live on in the 16th Generation

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

[In the words of Akio] #13: "Japan's Crown"

[In the words of Akio] #13: "Japan's Crown"

Akio Toyoda has special feelings for the Crown, Toyota's Japanese flagship model, with a core sense best expressed, in a word, as "Japan."

Hydrogen Engine Car's First Run in Europe Puts All Eyes on Morizo

Hydrogen Engine Car's First Run in Europe Puts All Eyes on Morizo

Toyota's hydrogen-powered car recently made its first appearance in Europe, even as the continent is undergoing the shift to battery EVs. What message did President Akio Toyoda hope to send as he jumped behind the wheel as Morizo? Toyota Times' new reporter Yuta Tomikawa was there to find out.

Toyota Designers' Expansive Work to Predict the Unpredictable

Toyota Designers' Expansive Work to Predict the Unpredictable

This story delves deeper into what designers at Toyota do in pursuit of making ever-better cars, including how they dream up new cars!

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