This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origin. This article covers the project's kickoff event.

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

Akio Toyoda has special feelings for the Crown, Toyota's Japanese flagship model, with a core sense best expressed, in a word, as "Japan."

Toyota's hydrogen-powered car recently made its first appearance in Europe, even as the continent is undergoing the shift to battery EVs. What message did President Akio Toyoda hope to send as he jumped behind the wheel as Morizo? Toyota Times' new reporter Yuta Tomikawa was there to find out.

This story delves deeper into what designers at Toyota do in pursuit of making ever-better cars, including how they dream up new cars!