Reforming Our Company to Become a "Mobility Company"
"Toyota's growth to date is within the established business model of the automotive industry. In light of technological innovations in 'CASE,' the very concept of the automobile is on the verge of major change. Given this situation, we must transform our business model into one that is in line with the CASE era."
"To put a smile on our customers' faces" We will continue to create mobility that is valued and cherished. Cars, an integral part of society, represent a thread connecting communities, services, and people. This is the mobility society that we envision.