Surviving a Once-in-a-Century Period of Profound Transformation
"I am determined to transform Toyota from a car-making company into a mobility company. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world."
"To put a smile on our customers' faces" We will continue to create mobility that is valued and cherished. Cars, an integral part of society, represent a thread connecting communities, services, and people. This is the mobility society that we envision.