• A Premium Touring Selection (Emotional Red; options shown)
    "A" Premium Touring Selection (Emotional Red; options shown)
  • A Premium Touring Selection (Emotional Red; options shown)
    "A" Premium Touring Selection (Emotional Red; options shown)
  • A Premium Touring Selection (Interior color: Cool Grey; options shown)
    "A" Premium Touring Selection (Interior color: Cool Grey; options shown)
  • A Premium Touring Selection (Interior color: Cool Grey; options shown)
    "A" Premium Touring Selection (Interior color: Cool Grey; options shown)
  • A Premium (Steel Blonde Metallic)
    "A" Premium (Steel Blonde Metallic)
  • A Premium (Steel Blonde Metallic)
    "A" Premium (Steel Blonde Metallic)
  • A Touring Selection (White Pearl Crystal Shine; options shown)
    "A" Touring Selection (White Pearl Crystal Shine; options shown)
  • A Touring Selection (Super White II)
    "A" Touring Selection (Super White II)
  • A Touring Selection (Silver Metallic)
    "A" Touring Selection (Silver Metallic)
  • A Touring Selection (Grey Metallic)
    "A" Touring Selection (Grey Metallic)
  • A Touring Selection (Attitude Black Mica)
    "A" Touring Selection (Attitude Black Mica)
  • A Touring Selection (Emotional red; options shown)
    "A" Touring Selection (Emotional red; options shown)
  • A Touring Selection (Steel Blonde Metallic)
    "A" Touring Selection (Steel Blonde Metallic)
  • A Touring Selection (Thermo-Tect Lime Green; options shown)
    "A" Touring Selection (Thermo-Tect Lime Green; options shown)
  • A Touring Selection (Dark Blue Mica Metallic)
    "A" Touring Selection (Dark Blue Mica Metallic)
  • A Touring Selection (Interior color: Black; options shown)
    "A" Touring Selection (Interior color: Black; options shown)
  • A Touring Selection (Interior color: Cool Grey; options shown)
    "A" Touring Selection (Interior color: Cool Grey; options shown)
  • A (Thermo-Tect Lime Green; options shown)
    "A" (Thermo-Tect Lime Green; options shown)
  • A (Thermo-Tect Lime Green; options shown)
    "A" (Thermo-Tect Lime Green; options shown)
  • Prius exterior color range
    Prius exterior color range
  • Wireless charging
    Wireless charging
  • E-Four electronic four wheel drive system
    E-Four electronic four wheel drive system
  • Prius hybrid powertrain
    Prius hybrid powertrain
  • Welcab model (S grade with rotating and tilting passenger seat [Type A]; Thermo-Tect Lime Green; options shown)
    Welcab model (S grade with rotating and tilting passenger seat [Type A]; Thermo-Tect Lime Green; options shown)
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius
  • Toyota Prius
    Toyota Prius

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Dec. 09, 2015
Japan Launch Marks Start of Journey for Dynamic New Prius

Bringing to the table improved driving dynamics, evocative styling, and fuel economy of 40.8 km/L (under the JC08 test cycle), Toyota's fourth-generation Prius launched at dealers across Japan today. Toyota is targeting monthly sales of 12,000 units in the Japanese market.