• Shaped By Air Digital Poster
    Shaped By Air Digital Poster
  • Suchi Reddy Press Photo
    Suchi Reddy Press Photo


Feb. 27, 2023
Lexus to Present LEXUS DESIGN AWARD and Shaped by Air, an Homage to the Lexus Ethos of Sustainability, Innovation, and Design Excellence During Milan Design Week

Today, Lexus announces its participation in the 2023 edition of Milan Design Week―the leading global celebration of international design. Since 2005, Lexus has created compelling, immersive experiences for visitors at Milan Design Week, partnering with visionary creatives such as Philippe Nigro, Neri Oxman, Sou Fujimoto, Rhizomatics, and Germane Barnes, among others. This year, Lexus will present Shaped by Air―an installation by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport's quality of being "shaped by air." In addition, the installation will offer guests the opportunity to view presentations of prototypes from the four winners of the 2023 LEXUS DESIGN AWARD.