Milan Design Week

Lexus will showcase A-Un, an interactive installation that connects intuitively with its experiencers, from April 8 to April 13, 2025, at Superstudio Piu (Daylight Hall) during Milan Design Week. The famed design week, a key event for global creatives, is the biggest of its kind and brings together furniture makers and fashions brands to showcase their latest wares. This year, alongside A-Un, Lexus will display the Discover Together, an exhibition of interactive works from three creators. Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer's time. During Milan Design Week 2024, Lexus displayed its "Time" installation which took inspiration from the next-generation Lexus electric vehicle, LF-ZC. The showcase demonstrated Lexus's vision of endless possibilities for future technologies and communicated how software will continue its evolution to better individuals' experience through cars. Produced in collaboration with Lexus and Tokyo-based creative agency, SIX, and design studio, STUDEO, A-Un is inspired by the traditional Japanese concept of Aun no Kokyu (the synchrony of breathing) showing a new dimension of seamless communication between humans and mobility and captures the spirit of mutual understanding through perfectly synchronized interactions.