Message from Management
Reforming Our Company to Become a "Mobility Company"

Reforming Our Company to Become a "Mobility Company"

Message from Akio Toyoda, President

Toyota's growth to date is within the established business model of the automotive industry. In light of technological innovations in "CASE," the very concept of the automobile is on the verge of major change. Given this situation, we must transform our business model into one that is in line with the CASE era.

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Dec. 26, 2019
Transforming into a Mobility Company

Message from Management published in the Annual Report 2019