Aug. 23, 2016
Toyota kicked off the third leg of the Five Continents Driving Project in Latin America. For the next three and a half months, Toyota's employees hailing from Japan and the local affiliates will work closely together to take on a variety of severe driving conditions of the continent. In this project, the employees will take on the steering wheel, and experience on site driving on the Latin American terrains, where they can better understand the conditions which our customers face every day. This is in line with the principle of genchi genbutsu, or hands-on knowledge of the situation on the ground. Hence, the project will be a platform through which we are able to train our personnel and hone our abilities for the making of ever-better cars.