Welcab model (S grade with rotating and tilting passenger seat [Type A]; Thermo-Tect Lime Green; options shown)

Bringing to the table improved driving dynamics, evocative styling, and fuel economy of 40.8 km/L (under the JC08 test cycle), Toyota's fourth-generation Prius launched at dealers across Japan today. Toyota is targeting monthly sales of 12,000 units in the Japanese market.