Logo of KINTO Corporation

Toyota Motor Corporation (Toyota) announces today it has established KINTO Co., Ltd. (KINTO), a new company to manage and operate its beloved-car subscription service that proposes a new user-car relationship. The new company is jointly funded by Toyota Financial Services, Co., Ltd. (a wholly owned subsidiary of Toyota) and Sumitomo Mitsui Auto Service Company, Limited (a member of the Sumitomo Corporation Group).