Rush hour traffic on Sathorn Road

The Sathorn Model project was launched in Bangkok, Thailand to combat the crippling traffic congestion in the area. Sathorn Road is one of Bangkok’s most trafficked thoroughfares with more than 350,000 people in over 150,000 vehicles passing through each day, making it one of the most congested roads in the world. Such congestion is estimated to cost Thailand an entire 0.1% of its GDP in wasted time, not even factoring in additional fuel costs and increased pollution. As part of efforts spearheaded by the World Business Council for Sustainable Development and supported by 200 leading companies in the automobile, energy, rubber, and chemical industries, this project was launched with the aim of solving problems related to city planning, environment and traffic.