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Jul. 11, 1997
Toyota to Establish Virtual Venture Company
TOYOTA MOTOR CORPORATION (TMC) announced today that it will create on August 1 a new internal organization called the Virtual Venture Company (VVC). As the twenty-first century approaches, the business environment is transforming rapidly in unprecedented ways. TMC is adapting to these changes by re-engineering and restructuring itself during what it has termed its "Second Foundation Era."