Toyota to Enter Customizing Business

TOYOTA MOTOR CORPORATION (TMC) announced today that in order to meet individualized customer requirements it is entering the customization arena full-scale. To do so, it is jointly establishing Toyota Modellista International Corporation (Suginami-ku, Tokyo) with Toyota Technocraft Co., Ltd., and Toyota Modellista Fukuoka Corporation (Hakata-ku, Fukuoka) and Toyota Modellista Kobe Corporation (Chuo-ku, Kobe) with local dealers.