TOYOTA COROLLA IS WORLD'S 4th LARGEST SELLING SERIES;
ACHIEVEMENT BASED ON PROPER CONCEPT,
TIMING, PUBLIC SATISFACTION

When the Toyota Corolla recently set a 3-million unit cumulative production record to reconfirm its position as Japan's largest selling (and the world's 4th largest selling) car, company executives quietly congratulated each other on the results of some rather remarkable managerial foresight.