The TOYOTA COROLLA is the first single model of Japan to attain the 3-million level of cumulative production, and is now the fourth largest selling single model in the world. November, 1973

When the Toyota Corolla recently set a 3-million unit cumulative production record to reconfirm its position as Japan's largest selling (and the world's 4th largest selling) car, company executives quietly congratulated each other on the results of some rather remarkable managerial foresight.