Toyota Environmental Challenge 2050Moving toward a society where people, cars, and nature can coexist in harmony

In October 2015, Toyota announced the Toyota Environmental Challenge 2050. We have been striving to reduce the environmental burden attributed to automobiles to as close to zero as possible, while developing measures to contribute positively to the earth and its societies with the aim of achieving a sustainable society.

Toward our 2050 goal

Six environmental challenges

Toyota set six challenges with the aim of going beyond zero environmental impact, hoping to achieve a net positive impact.