Meeting the Achieve-Zero Challenge
20% reduction of CO2 emissions during driving
"New Vehicle Zero CO2 Emissions Challenge"
The Prius PHV, developed as the mainstay of our next-generation vehicles, reduces CO2 emissions by 20 percent compared to the previous model. A reduction in emissions of 77 percent can be achieved by using renewable energy for plug-in charging.
5% CO2 Emissions Reduction in Life Cycle Assessment
"Life Cycle Zero CO2 Emissions Challenge"
At Toyota, zero CO2 refers not only to emissions during driving, but all CO2 emissions, including the manufacturing process, from material production through to the disposal and recycling of vehicles.
Toyota's LCA method, which is applied to our passenger vehicles, was certified by TÜV Rheinland, in accordance with ISO14040/14044 standards.
Eco-friendly Vehicles Produced at Eco-friendly Plants by Eco-minded People
"Plant Zero CO2 Emissions Challenge"
The plants that manufacture the new Prius PHV is have reduced CO2 emissions by introducing low-CO2 emitting production technologies and improving efficiency by streamlining processes. For example, new technology implemented in the painting process has enabled lower emissions.
CO2 emissions are also reduced owing to the installation of a-2,000 kW output photovoltaic system (sufficient to provide power for some 500 households).
Net Positive Impact Challenge
Return Clean Water to Local Sources
"Minimizing and Optimizing Water Usage"
Toyota Prius PHV production plants have established stringent standards, aiming to return cleaner water to local water sources. A biotope that supports indigenous species such as Japanese rice fish, crucian carp, and dragonfly has been created with the aim of raising awareness of biodiversity, conservation, and the utilization of treated wastewater.
Car-to-car, a New Form of Resource Recycling
"Establishing a Recycling-based Society and Systems"
The magnets used in HEV motors contain neodymium and dysprosium, two kinds of rare-earth elements. Toyota has also launched a car-to-car recycling system for extracting these elements from end-of-life HEV motors to be recycled into new magnets, in collaboration with magnet manufacturers.
Tree Planting at Production Plants
"Establishing a Future Society in Harmony with Nature"
Tree-planting activities began at the new Prius PHV production plants in 2008 with the motto 'Make our plant rich in trees!'. A total of 5,000 people including employees, their families, and members of the community are making strides toward planting 50,000 trees, including conducting research on indigenous tree species and growing saplings from seeds.