Initiatives to Improve Traffic Safety
Our ultimate goal is to reduce fatalities from traffic accidents to zero. To realize this, in addition to developing safe vehicles, it is essential to educate people, namely, drivers and pedestrians, and to ensure safe traffic infrastructure such as roads and traffic equipment. Striving toward a safe mobility society, Toyota believes it is important to promote an "Integrated Three Part Initiative," involving people, vehicles, and the traffic environment, as well as to pursue "Real-world Safety" by learning from real accident data and incorporating such knowledge into vehicle development. Underpinning the technologies that aim for zero traffic fatalities is our Integrated Safety Management Concept, through which we promote technological development.