Social Contribution Activities
For the Happiness of Someone other than Ourselves
Today, as the world is faced by ever worsening challenges that need responses on the global scale, such as the changing environment and the spread of infectious diseases, the very value of companies as members of the global community is increasingly in question.
Toyota sees that it is time to take concrete action on social contribution, based on our understanding as a company of what we want to be like in the future. We have identified areas for increased focus as we seek to achieve the SDGS: encouraging a more harmonious society, human asset development*, and community co-creation and accomplishing Toyota's goal of Mobility for All. We will contribute to establishing a global society in which everyone can live a rich and dynamic life through these four focus areas.
Our approach to the particular issues in each area will include a sense of personal ownership and action taken on a genchi genbutsu (onsite hands-on experience) basis. We will work with partners, who share the same aspirations for the future, in addressing issues that are difficult to solve by ourselves.
The basis of Toyota's foundation was an aspiration to create happiness for all. All of our corporate activities are driven by the desire to bring happiness to people other than ourselves through social contribution.
- Producing "Petit" Happiness for All during a pandemic -Received the Grand Mécénat Awards 2021-
- Initiatives for Toyota Disaster Recovery Support (TDRS)
Aiming for a Society Where the Diversity of Both Nature and Humans is Fully Utilized Harmonious society
A society in which diverse people play an active role and support each other. A society in which people live in harmony with other living things based on the recognition that humans are part of the ecosystem. These are both examples of the kind of symbiotic society that Toyota aims to create, where diversity is fully utilized.
With the development of the economy, people have become more affluent, but at the same time, they have burdened the global environment. Global warming has become visible in the form of torrential rains and frequent forest fires, and is affecting all living things.
We have developed activities tailored to the actual conditions of each country and region, but now we are focusing on environmental education to further deepen the awareness that the global environment is in a critical situation, and to change the consciousness of employees and people of multiple generations. At the Forest of Toyota in Toyota City, Aichi Prefecture, we are implementing programs to make people feel closer to biodiversity, such as teaching them the deep connection between their food and living things, with the aim of realizing a society in harmony with nature.
We also aim for a future where we respect diversity and support each other in human society.
The philosophy of the Special Olympics (SO), which supports athletes with intellectual disabilities, is "a world without barriers which is open to all, where people respect each other's differences as individuality." Toyota empathizes with this philosophy and supports the activities of the SO to convey the appeal of an inclusive society to people around the world.
Fostering the Ability to Live an Enriched Life as a Human Being For the Future Human Assets Development
Monozukuri (making things) starts with human development.
This is Toyota's philosophy of education and human resource development, which has been handed down since the company was established. We are continuing our efforts to develop human resources that will pave the way for the future of monozukuri.
With the aim of conveying to children the joy of learning and the importance of monozukuri, since 1996, we have been holding a science craft class for elementary school students, entitled "The Jack-in-the-Boxes of science! What/Why Lectures".
The newly launched "Fuel Cell Vehicle" class provides an easy-to-understand introduction to the technology of hydrogen-powered "Mirai." They will be able to make a fuel cell out of everyday objects and try to operate a radio-controlled car that runs on hydrogen.
The instructors are volunteering Toyota employees who are usually involved in research, development, and design of cars, and the program was developed by them. Through trial and error, monozukuri fosters participants' concentration and motivates their creativities and innovations.
We will continue to contribute to children who will lead the future through providing participatory education programs.
- Human Assets
- We believe that each person is unique and has an irreplaceable role, and our intention is to nurture that potential.
Creating a Better Society through Close Connections with the Community Community Co-Creation
Provide Free and Safe Transportation for All Mobility for All
Anyone, including those with disabilities, children, and the elderly, being able to move around as they wish. This is Toyota's vision of the future of society.
In 2020, we launched the "Mobile Toilet" project as an initiative to promote freedom of movement other than automobiles.
One of the reasons why people with disabilities, such as wheelchair users, hesitate to go out is that there are not enough barrier-free toilets. In response to this problem, we have developed a mobile barrier-free toilet in collaboration with LIXIL Corporation, which has expertise in toilets and barrier-free design. We would like to expand their outings, such as participating in various events and watching sports, by making it possible to move and install the toilet freely by towing it.
Traffic accidents are also one of the factors that hinder freedom of movement. In order to realize a society with zero traffic casualties, since the 1960s, we have been supporting children's road safety education through picture books for young children and safety classes, and raising awareness among drivers and pedestrians through our own safe driving programs.
Cars are an indispensable means of transportation for the elderly. However, the car accident rate is on the rise. We have provided training for senior citizens so that they can drive safely for a long time.
We will continue to contribute to the realization of a safe and secure mobility society through activities that are in tune with the times.
Producing "Petit" Happiness for All during a pandemic
-Received the Grand Mécénat Awards 2021-
Due to the impact of the spread of COVID-19, concerts and other Mécénat activities can no longer be conducted in the same manner as before. In order to keep the light of art alive in our hearts, we have been thinking about what we can do during this pandemic.For the past year, we have put much thought and effort into our continued activities while being mindful of the current situation.
In recognition of our activities, we were awarded the "Grand Mécénat Awards" at the Japan Mécénat Awards* 2021.
In 2020, which began with the global spread of COVID-19, one of the first things we began was online lessons that have now become a norm in society. In order to support young people, we asked professional musicians to teach online, which was a first for us.
During the pandemic, NetTAM has also been steadily continuing its activities, including online talk events on the theme of artistic and cultural activities.
In addition, a "Concert to Make Dreams Come True" was held at the venue where the canceled "Wien Premium Concert" was scheduled to be performed. The free-of-charge event provided the artists an opportunity to perform their music.
Utilizing the network we have built so far, we have accumulated "petit" happiness together with our collaborators.
Even if the "stay at home" situation continues to hinder freedom of movement, we want to provide the experience of "MOVE = Movement of the heart" to as many people as possible. We will continue to promote "Producing Happiness for All" in our Mécénat activities by thinking and acting for the good of others.
|*||Established in 1991 by Association for Corporate Support of the Art, a public interest incorporated foundation, with the aim of enhancing corporate support of Mécénat and increasing public interest of its efforts. The award is presented to activities conducted in the previous year to create a richer society through the promotion of arts and culture.|
In the first half of the year, we urgently created points of contact with what was possible online
- Online training by professional instructors for stay at home children
Taking advantage of the pandemic to do things we normally won't do
- Suntory Hall, where a performance was cancelled, was opened to artists from the public as a performance venue.
Why does Toyota support artistic activities?
Check out this interview article for more information.
"I want to move the hearts of as many people as possible"
- the true feelings behind "MOVE" (Japanese only)
Initiatives for Toyota Disaster Recovery Support (TDRS)
"Preparing for an unavoidable evacuation in a car" in the event of a disaster
(TOYOTA DISASTER RECOVERY SUPPORT)
Toyota provides support for natural disasters such as torrential rains and earthquakes by dispatching employee volunteers and providing vehicles.
In recent years, in addition to evacuation centers, many people in disaster-stricken areas have been using their cars as shelters. In the Kumamoto Earthquake in 2016, about 60% of the people, including those who temporarily evacuated, evacuated in their cars.
It is expected that the use of cars will increase due to the need for dispersed evacuations amidst the COVID-19 pandemic and earthquakes that might occur in the future.
However, as there is a risk of economy class syndrome and other issues associated with evacuating in a car, we are conducting activities to raise awareness for safe overnight evacuation in cars.
Toyota positions safety as a top-priority issue in accordance with its ultimate goal of reducing fatalities from traffic accidents to zero.
Learn more about Toyota's initiatives
In the same way as we think about making ever-better cars, we want to think about making ever-better communities, and an ever-better future. These documentaries introduce people who face up to social issues, fight with a smile on their faces, and embark on challenges for the sake of our future.
This PDF introduces case studies of social contribution activities carried out by Toyota and other Japanese and overseas affiliates.