- Toyota actively promotes social contribution activities to contribute to sustainable social vitality by working with stakeholders and using its resources effectively, while concentrating on initiatives that address real social needs, including the need for fostering human resources.
- For the issues in each contribution area, we will take action with a sense of ownership and genchi genbutsu (onsite hands-on experience) basis. We will work together with our partners who share the same aspirations in addressing issues that are difficult to solve solely by ourselves.
Aiming for a Society Where the Diversity of Both Nature and Humans is Fully Utilized Harmonious society
A society in which diverse people play an active role and support each other. A society in which people live in harmony with other living things based on the recognition that humans are part of the ecosystem. These are both examples of the kind of symbiotic society that Toyota aims to create, where diversity is fully utilized.
With the development of the economy, people have become more affluent, but at the same time, they have burdened the global environment. Global warming has become visible in the form of torrential rains and frequent forest fires, and is affecting all living things.
We have developed activities tailored to the actual conditions of each country and region, but now we are focusing on environmental education to further deepen the awareness that the global environment is in a critical situation, and to change the consciousness of employees and people of multiple generations. At the Forest of Toyota in Toyota City, Aichi Prefecture, we are implementing programs to make people feel closer to biodiversity, such as teaching them the deep connection between their food and living things, with the aim of realizing a society in harmony with nature.
We also aim for a future where we respect diversity and support each other in human society.
The philosophy of the Special Olympics (SO), which supports athletes with intellectual disabilities, is "a world without barriers which is open to all, where people respect each other's differences as individuality." Toyota empathizes with this philosophy and supports the activities of the SO to convey the appeal of an inclusive society to people around the world.
Fostering the Ability to Live an Enriched Life as a Human Being For the Future Human Assets Development
Monozukuri (making things) starts with human development.
This is Toyota's philosophy of education and human resource development, which has been handed down since the company was established. We are continuing our efforts to develop human resources that will pave the way for the future of monozukuri.
With the aim of conveying to children the joy of learning and the importance of monozukuri, since 1996, we have been holding a science craft class for elementary school students, entitled "The Jack-in-the-Boxes of science! What/Why Lectures".
The newly launched "Fuel Cell Vehicle" class provides an easy-to-understand introduction to the technology of hydrogen-powered "Mirai." They will be able to make a fuel cell out of everyday objects and try to operate a radio-controlled car that runs on hydrogen.
The instructors are volunteering Toyota employees who are usually involved in research, development, and design of cars, and the program was developed by them. Through trial and error, monozukuri fosters participants' concentration and motivates their creativities and innovations.
We will continue to contribute to children who will lead the future through providing participatory education programs.
- Human Assets
- We believe that each person is unique and has an irreplaceable role, and our intention is to nurture that potential.
Creating a Better Society through Close Connections with the Community Community Co-Creation
Provide Free and Safe Transportation for All Mobility for All
Anyone, including those with disabilities, children, and the elderly, being able to move around as they wish. This is Toyota's vision of the future of society.
In 2020, we launched the "Mobile Toilet" project as an initiative to promote freedom of movement other than automobiles.
One of the reasons why people with disabilities, such as wheelchair users, hesitate to go out is that there are not enough barrier-free toilets. In response to this problem, we have developed a mobile barrier-free toilet in collaboration with LIXIL Corporation, which has expertise in toilets and barrier-free design. We would like to expand their outings, such as participating in various events and watching sports, by making it possible to move and install the toilet freely by towing it.
Traffic accidents are also one of the factors that hinder freedom of movement. In order to realize a society with zero traffic casualties, since the 1960s, we have been supporting children's road safety education through picture books for young children and safety classes, and raising awareness among drivers and pedestrians through our own safe driving programs.
Cars are an indispensable means of transportation for the elderly. However, the car accident rate is on the rise. We have provided training for senior citizens so that they can drive safely for a long time.
We will continue to contribute to the realization of a safe and secure mobility society through activities that are in tune with the times.