Social Contribution Activities
For the Happiness of Someone other than Ourselves
Toyota's founding principle is the wish for people to be happy and for their hometown to be prosperous.
We will continue to engage in "Producing Happiness for All" by realizing a society where everyone can live vigorously and with an enriched mind.
We will tackle various social issues as our own by "genchi genbutsu (going to the source to get the facts)," and for issues that we cannot solve by ourselves, we will work together with partners who share our aspiration for the future.
Response to the Spread of COVID-19 Infections
Expressing our Gratitude and Support through the making of Vinyl Gowns and Masks
To date, approximately 32,000 employees have participated in volunteer activities in local communities and other areas, but after the first wave of COVID-19, various activities were cancelled. We have resumed volunteer activities that can be done at home in response to feedback from school children's after-school care and welfare facilities that it is difficult to obtain masks. In April 2020, employees and their families made about 35,000 cloth masks and delivered them to facilities with handwritten messages saying, "We would like to bring you some energy!"
In December, we donated a total of 1,600 plastic gowns to the medical association and social welfare corporations as a token of our gratitude and support for the medical professionals and nursing helpers who are working hard day and night.
We will continue to do whatever we can do, even if we are far away.
Online Private Lessons by Professional Musicians Bring Smiles to Children's Faces
Since many children were unable to participate in activities such as playing in brass bands, we held online private lessons with professional orchestra instructors for students from elementary school to college, in order to have them experience the joy and wonder of music once again.
The participants were nervous at first, but gradually became accustomed to the professional performers they saw on the screen, and began to ask them questions about the points of performance. We received many encouraging feedback such as, "I was able to work hard with this lesson as my goal," and "My awareness when playing the instrument has increased."
Cultural activities are an important way to nurture a rich mind and creativity, and for people to communicate across generations.
As new lifestyles take root, we will continue our activities to deliver excitement through the power of music and art.
Provide Free and Safe Transportation for All Mobility for All
Anyone, including those with disabilities, children, and the elderly, being able to move around as they wish. This is Toyota's vision of the future of society.
In 2020, we launched the "Mobile Toilet" project as an initiative to promote freedom of movement other than automobiles.
One of the reasons why people with disabilities, such as wheelchair users, hesitate to go out is that there are not enough barrier-free toilets. In response to this problem, we have developed a mobile barrier-free toilet in collaboration with LIXIL Corporation, which has expertise in toilets and barrier-free design. We would like to expand their outings, such as participating in various events and watching sports, by making it possible to move and install the toilet freely by towing it.
Traffic accidents are also one of the factors that hinder freedom of movement. In order to realize a society with zero traffic casualties, since the 1960s, we have been supporting children's road safety education through picture books for young children and safety classes, and raising awareness among drivers and pedestrians through our own safe driving programs.
Cars are an indispensable means of transportation for the elderly. However, the car accident rate is on the rise. We have provided training for senior citizens so that they can drive safely for a long time.
We will continue to contribute to the realization of a safe and secure mobility society through activities that are in tune with the times.
Aiming for a Society Where the Diversity of Both Nature and Humans is Fully Utilized Harmonious society
A society in which diverse people play an active role and support each other. A society in which people live in harmony with other living things based on the recognition that humans are part of the ecosystem. These are both examples of the kind of symbiotic society that Toyota aims to create, where diversity is fully utilized.
With the development of the economy, people have become more affluent, but at the same time, they have burdened the global environment. Global warming has become visible in the form of torrential rains and frequent forest fires, and is affecting all living things.
We have developed activities tailored to the actual conditions of each country and region, but now we are focusing on environmental education to further deepen the awareness that the global environment is in a critical situation, and to change the consciousness of employees and people of multiple generations. At the Forest of Toyota in Toyota City, Aichi Prefecture, we are implementing programs to make people feel closer to biodiversity, such as teaching them the deep connection between their food and living things, with the aim of realizing a society in harmony with nature.
We also aim for a future where we respect diversity and support each other in human society.
The philosophy of the Special Olympics (SO), which supports athletes with intellectual disabilities, is "a world without barriers which is open to all, where people respect each other's differences as individuality." Toyota empathizes with this philosophy and supports the activities of the SO to convey the appeal of an inclusive society to people around the world.
Fostering the Ability to Live an Enriched Life as a Human Being For the Future Human Assets Development
Monozukuri (making things) starts with human development.
This is Toyota's philosophy of education and human resource development, which has been handed down since the company was established. We are continuing our efforts to develop human resources that will pave the way for the future of monozukuri.
With the aim of conveying to children the joy of learning and the importance of monozukuri, since 1996, we have been holding a science craft class for elementary school students, entitled "The Jack-in-the-Boxes of science! What/Why Lectures".
The newly launched "Fuel Cell Vehicle" class provides an easy-to-understand introduction to the technology of hydrogen-powered "Mirai." They will be able to make a fuel cell out of everyday objects and try to operate a radio-controlled car that runs on hydrogen.
The instructors are volunteering Toyota employees who are usually involved in research, development, and design of cars, and the program was developed by them. Through trial and error, monozukuri fosters participants' concentration and motivates their creativities and innovations.
We will continue to contribute to children who will lead the future through providing participatory education programs.
- Human Assets
- We believe that each person is unique and has an irreplaceable role, and our intention is to nurture that potential.
Creating a Better Society through Close Connections with the Community Community Co-Creation
Learn more about Toyota's initiatives
In the same way as we think about making ever-better cars, we want to think about making ever-better communities, and an ever-better future. These documentaries introduce people who face up to social issues, fight with a smile on their faces, and embark on challenges for the sake of our future.
This PDF introduces case studies of social contribution activities carried out by Toyota and other Japanese and overseas affiliates.