Social Initiatives

Societies Full of Smiles

Sakichi Toyoda, the founder of the Toyota Group, wished for people to smile, and his desires continue to be expressed in our present-day activities: at Toyota, we do everything in our power to contribute to the creation of prosperous towns and societies, to put a smile on the faces of as many people as possible. In order to enrich the lives of communities, we are first of all contributing to society through car-manufacturing; we are also engaged in a variety of activities aimed at realizing a society in which all people can value each other and find happiness.

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The "Human Rights Policy" has been announced

We as Toyota refer to and respect the "United Nations Guiding Principles on Business and Human Rights" (UNGP) and promote activities related to human rights based on the UNGP.

Seeking "the happiness of someone other than ourselves" has always been a part of Toyota's Founding Principles and this was a driving force that led to the invention of the automatic loom which can be considered as the beginning of Toyota.

This spirit and pursuit is still within us today, although our mission has now grown to "producing happiness for all".

Within every country and every region in which we operate, we aim to be the best company in town that is both loved and trusted by the people.

The automotive industry is supported by numerous people, including local communities, suppliers, business partners such as dealers, customers, etc. We will continue to protect and improve the human rights of our employees, customers, and all people involved in our business activities, in order to be beneficial towards society.

This policy stands as the highest level policy related to human rights within Toyota and shall be adhered to by everyone employed by Toyota.

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Social Initiatives

  • Initiatives to Improve Traffic Safety
    Initiatives to Improve Traffic Safety
    Toyota believes it is important to promote an "Integrated Three Part Initiative," involving people, vehicles, and the traffic environment, as well as to pursue "real-world safety" by learning from accidents and incorporating that knowledge into vehicle development.
  • Customer First and Quality First Measures
    Customer First and Quality First Measures
    Toyota constantly seeks to improve customer safety, security, and satisfaction, putting the principles of customer first and quality first into practice.
  • Social Contribution Activities
    Social Contribution Activities
    By pursuing the happiness of someone other than ourselves, we engage in various activities aiming to create a society where we can support each other with an enriched mind.
  • Respect for Human Rights
    Respect for Human Rights
    Toyota respects and honors the human rights, and other rights, of all people. We take care to source conflict-free minerals.
  • Collaboration with Business Partners
    Collaboration with Business Partners
    Toyota is bolstering its CSR initiatives through increased cooperation with suppliers, dealers, and other business partners.
  • Employees
    Employees
    Toyota's employees are the bedrock of stable business. Learn more about our way of thinking and our activities.