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Social Initiatives

Societies Full of Smiles

Sakichi Toyoda, the founder of the Toyota Group, wished for people to smile, and his desires continue to be expressed in our present-day activities: at Toyota, we do everything in our power to contribute to the creation of prosperous towns and societies, to put a smile on the faces of as many people as possible. In order to enrich the lives of communities, we are first of all contributing to society through car-manufacturing; we are also engaged in a variety of activities aimed at realizing a society in which all people can value each other and find happiness.


Toyota awarded the Gold and Best Practice Prizes in PRIDE INDEX 2022*1

PRIDE INDEX (Best Practice)

Toyota was awarded the Gold Prize in PRIDE INDEX for the second year in a row, presented by "work with Pride", one of the volunteer associations supporting the facilitation and establishment of diversity management of sexual minorities such as LGBTQ+.

In addition, Toyota also received the Best Practice Prize in PRIDE INDEX for Rainbow Match*2, one of the official games for our Softball team organized in collaboration with Toyota-city. It was evaluated as one of the opportunities for realizing and considering LGBTQ+ through sport.

We consider diversity and inclusion to be a key element of our business infrastructure and are working to create a welcoming workplace where employees with diverse skills and values, regardless of gender, age, nationality, race, ethnicity, creed, religion, sexual orientation, gender identity, disability, marital or family status, can demonstrate their abilities to the fullest and achieve self-fulfillment.


What is the "PRIDE INDEX"
Established in 2016, this is the first index in Japan developed with the aim of creating a workplace in Japan where LGBTQ+ people can work comfortably beyond the framework of companies and organizations.

The index evaluates initiatives and awards three levels (Gold, Silver, Bronze) according to an overall score based on the following five indicators.

  1. Policy
  2. Representation
  3. Inspiration
  4. Development
  5. Engagement/Empowerment
*2 Rainbow Match
We created this event to offer opportunities for realizing LGBTQ+. Each player adorned rainbow colors, and 2,300 spectators cheered for this match with rainbow-colored items and flags. In addition, a booth with posters was set up at the venue to promote LGBTQ+ awareness.
  • Rainbow Match
  • Rainbow Match