Nov. 08, 2012

Cumulative Sales of TMC Hybrids Top 2 Million Units in Japan

Global Cumulative Sales Surpass 4,600,000 Units


Toyota City, Japan, November 8, 2012―Toyota Motor Corporation (TMC) announces that cumulative sales in Japan of its hybrid vehicles have reached 2.04 million units1 as of October 31 of this year2.  Globally, cumulative sales of TMC-produced hybrid vehicles―since the first was launched in 1997―have now topped 4.60 million units1, with 1.02 million1 selling from January 1 through October 31 this year.

Positioning response to environmental issues as a management priority and based on the belief that environment-friendly vehicles can only truly have a positive impact if they are used widely; Toyota has endeavored to promote the mass-market adoption of hybrid vehicles.

In 1997 in Japan, TMC launched the "Coaster Hybrid EV" gasoline-electric hybrid minibus in August and the world's first mass-produced hybrid passenger vehicle, the "Prius", the following December.  Sales of the Prius began in North America, Europe and other markets in 2000.  The second-generation Prius was launched in 2003, followed by the third generation in 2009.  Toyota has expanded its hybrid lineup to include minivans, SUVs, rear-wheel-drive sedans and compact hatchbacks.  Cumulative global sales of TMC-produced hybrid vehicles topped the 4-million-unit mark at the end of April this year.

As of the end of October 2012, there are 19 TMC-produced hybrid passenger car models and one plug-in hybrid vehicle model available in approximately 80 countries and regions around the world.  In Japan, TMC produces 15 hybrid passenger car models and one plug-in hybrid vehicle model.

Globally, Toyota plans to launch 20 new hybrid models by the end of 2015 and will make further efforts to expand its hybrid vehicle product lineup and sales territories.  In Japan, the launch of the "Aqua" hybrid compact hatchback and rising awareness of hybrid vehicles have pushed the percentage of hybrid vehicles sold higher each year.  Approximately 40 percent of Toyota's sales in Japan and 14 percent of global sales are hybrid vehicles.

Toyota calculates that as of October 31, 2012, TMC-produced hybrid vehicles3 sold since 1997 have reduced CO2 emissions4―considered to be a cause of climate change―by approximately 30 million tons worldwide and approximately 9 million tons in Japan compared to the amount of emissions from gasoline-powered vehicles of similar size and driving performance.

Furthermore, Toyota estimates that its hybrid vehicles have saved approximately 11 million kilo liters of gasoline (approximately 55 million 200-liter drums) worldwide compared to the amount used by gasoline-powered vehicles of similar size.

Toyota positions hybrid technologies that enable the use of different fuel combinations―including all component technologies necessary for various types of eco-cars―as core environmental technologies for the twenty-first century.  In addition to the development of eco-cars beyond hybrids, Toyota will continue to work to raise hybrid vehicle performance and expand its hybrid vehicle lineup while reducing costs, so as to offer a wide-range of vehicles to suit as many consumers as possible.

1Including plug-in hybrid vehicles
2According to TMC
3Excluding the Coaster Hybrid EV, Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200
4Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor

Toyota Hybrid Vehicle Sales* (Unit = 1,000 vehicles)
Year 2000 2001 2002 2003 2004 2005 2006
Japan 12.5 18.4 19.9 27.1 68.7 58.5 72.4
Overseas 6.4 18.4 21.3 26.1 65.9 176.4 240.0
Total 19.0 36.9 41.3 53.2 134.6 234.9 312.5
52.2 89.1 130.5 183.8 318.5 553.4 865.9
Year 2007 2008 2009 2010 2011 Jan-Oct.
Japan 81.9 104.4 251.1 392.2 316.3 583.2 -
Overseas 347.4 325.3 278.9 297.9 312.6 445.6 -
Total 429.4 429.7 530.1 690.1 628.9 1,028.9 -
1,295.3 1,725.1 2,255.2 2,945.4 3,574.4 4,603.3 -
*Includes Lexus brand; according to TMC
Cumulative Sales*1 of Main Toyota Hybrid Passenger Vehicles (Unit = 1,000 vehicles)
Prius Prius α
(Prius v)
(Prius c)
Auris Hybrid Yaris Hybrid Kluger
Japan 1,243.0 167.2 220.1 22.6 3.4
Overseas 1,561.8 56.7 39.5 294.6 69.4 18.2 127.4
Total 2,804.9 224.0 259.7 317.2 69.4 18.2 130.8
Sai Harrier
(Mild Hybrid)
Japan 35.5 10.8 96.0 57.6 23.7 25.9 6.4
Overseas 0.5
Total 36.0 10.8 96.0 57.6 23.7 25.9 6.4
LS 600h/
LS 600hL
GS 450h RX 400h/
RX 450h
HS 250h CT 200h ES 300h   Prius PHV
Japan 17.4 10.6 21.5 33.3 30.9 9.5
Overseas 10.6 20.9 235.0 22.3 87.2 6.0 12.1
Total 28.1 31.6 256.6 55.7 118.1 6.0 21.6
Japan 2036.2
Overseas 2562.9 4.1
Total 4599.1 4.1
*1Includes Lexus brand, according to TMC, as of October 31, 2012; *2Kluger Hybrid (for Japanese market) production ceased in 2007; *3Production ceased in 2008 and production of a new model started in 2011; *4Consisted of two models: Crown Royal (production ceased in 2003), Crown Sedan (production ceased in 2008); *5Accumulated figure for Coaster Hybrid EV (production ceased in 2004), Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200 (hybrid-version production ceased in 2012).
Toyota Hybrid Vehicle Chronology
Year Month Milestone
1997 Mar. Toyota Hybrid System (THS) unveiled
Aug. Coaster Hybrid EV launched (Japan only)
Oct. Prius unveiled (launched in December)
2000 Nov. Cumulative global Prius sales top 50,000 vehicles
2001 Jun. Estima Hybrid launched (Japan only)
Aug. Crown (Mild Hybrid System) launched (Japan only)
2002 Mar. Cumulative global hybrid vehicle sales top 100,000 mark
Aug. Cumulative global Prius sales top 100,000 vehicles
Oct. Crown Sedan (Mild Hybrid System) launched (Japan only)
2003 Apr. Toyota Hybrid System II (THS II) unveiled
Jul. Alphard Hybrid launched (Japan only)
Sep. Second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)
2005 Mar. Harrier Hybrid (RX 400h) and Kluger Hybrid (Highlander Hybrid) launched
Oct. Cumulative global hybrid vehicle sales top 500,000 mark
Dec. Second-generation Prius production commenced at the Changchun plant in China
2006 Mar. GS 450h launched in Japan
Apr. Cumulative global Prius sales top 500,000 vehicles
May Camry Hybrid launched (for sale outside Japan)
Jun. Redesigned Estima Hybrid launched (Japan only)
Oct. Camry Hybrid production commenced at the TMMK's Kentucky Plant, U.S.; Quick Delivery 200 launched (Japan only)
2007 May Cumulative global hybrid vehicle sales top 1 million mark; LS 600h/LS 600hL launched
2008 Feb. Crown Hybrid unveiled (launched in May; Japan only)
Apr. Cumulative global Prius sales top 1 million vehicles
2009 Jan. RX 450h unveiled (launched in April)
May Third-generation Prius launched
Jul. Camry Hybrid production commenced at the TMT's Gateway Plant, Thailand; HS 250h launched
Aug. Cumulative global hybrid vehicle sales top 2 million mark
Oct. Sai unveiled (launched in December, Japan only)
Dec. Camry Hybrid production commenced at the TMCA's Altona Plant, Australia
2010 Apr. Camry Hybrid production commenced at the GTMC's plant in China
Jun. Auris Hybrid production commenced at the TMUK's Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)
Jul. Cumulative sales in Japan of hybrids top 1 million vehicles
Sep. Cumulative global Prius sales top 2 million vehicles
Nov. Third-generation Prius production commenced at TMT's Gateway Plant, Thailand
2011 Jan. Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; CT 200h launched
Feb. Cumulative global hybrid vehicle sales top 3 million mark
May Prius α launched
Aug. Prius sales in Japan top 1 million mark
Sep. Camry Hybrid launched; Hybrid models of the Alphard and Vellfire added (launched in November, Japan only)
Oct. TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid system produced in China jointly with China FAW Group and GAC around 2015
Nov. Prius PHV unveiled (launched in January 2012 in Japan and March 2012 in the U.S. and launched in Europe in the summer of 2012)
Dec. Production of third-generation Prius commenced at SFTM's Changchun Plant in China; Aqua unveiled
2012 Jan. Redesigned GS 450h unveiled (launched in March)
Feb. Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced; production and sale of Camry Hybrid in Taiwan commenced
Apr. Cumulative global hybrid vehicle sales top 4 million mark
May Yaris Hybrid launched (for sale outside Japan)
Jul. Start of RX 450h production at TMMC Cambridge Plant in early 2014 announced; ES 300h launched (for sale outside Japan)
Oct. Cumulative hybrid vehicle sales in Japan top 2 million mark; cumulative global hybrid vehicle sales from January through October 2012 top 1 million mark
Nov. Redesigned Auris Hybrid launched (for sale outside Japan)