Oct. 27, 2016


Toyota Launches the New Ponam-28V Premium Sports Cruiser


Main Features
  • A next-generation hull that combines three structural components―FRP, aluminum, and carbon fibers, to achieve a new sense of riding comfort, high rigidity, and lightness.
  • A pilot support system that utilizes automotive-derived control technologies to automatically maintain the boat's position and orientation when stopped
  • A flowing form and spacious interior with a luxurious feel

Toyota City, Japan, October 27, 2016―Toyota Motor Corporation today launched a new boat, the Ponam-28V1, which will be sold through a network of 50 companies in Japan.

PONAM-28V (Options shown)

PONAM-28V (Options shown)

The Ponam-28V was developed as a premium sports cruiser, combining high cruising performance with excellent riding comfort coupled with a luxurious, user-friendly interior. The three main features are as follows: (1) the Toyota Hybrid Hull that was developed jointly with Yanmar Co., Ltd (Yanmar) which provides a new sense of riding comfort, (2) a pilot support system utilizing automotive-derived control technologies, and (3) a flowing form characteristic of the styling of the Ponam series, as well as an interior with a luxurious feel.

The Ponam-28V has been created as a commercial version of the Toyota-28 Concept, which was displayed at the Japan International Boat Show held in March 2016. In addition, the Toyota-28 Concept had also received the Good Design Award in 2016.

The manufacturing of the Toyota-28 concept has been subcontracted to Yanmar.

Like the Ponam-31, the Ponam-28V is powered by a 3.0-liter inline four-cylinder direct-injection diesel engine derived from the Land Cruiser Prado. Specially tuned for marine applications, the engine combines high power with excellent fuel efficiency, while keeping emissions, noise, and vibration to a minimum. In addition, a high level of maneuverability is ensured with a control system that utilizes automotive-derived technologies, such as the world's first2 single-shaft Toyota Virtual Anchor System3 (TVAS), which is used in boats that are equipped with one engine unit.

Despite its high performance and luxurious feel, the retail price of the entry model Ponam-28V has been set at 19,200,000 yen (excluding consumption tax), allowing the price to be fixed at below 20 million yen.

Toyota has been marketing the 35-foot long Ponam-35 and the 31-foot long Ponam-31, and the company is enhancing the Ponam series product lineup with the launch of the 28-foot long Ponam-28V.

Going forward, Toyota will continue to promote its marine business by developing attractive products that are designed to provide rewarding leisure time activities and to support a fulfilling lifestyle.

1The name is derived from Te Waipounamu, a Maori name for New Zealand's South Island.

2As of October 2016, according to Toyota Motor Corporation

3An automatic piloting control system that holds the boat in position or maintains the heading of the bow.

Annual sales target

24 units

Manufacturer's suggested retail price4

19,200,000 yen
E grade [20,736,000 yen (including consumption tax)]
23,200,000 yen
S grade [25,056,000 yen (including consumption tax)]


Toyota Hybrid Hull providing a new sense of riding comfort

The Ponam-28V has adopted the next-generation Toyota Hybrid Hull, which offers significant improvements in three areas: materials, composition, and shape. By combining FRP (the hull's base material) with aluminum and carbon fibers, the Toyota Hybrid Hull achieves approximately seven times the rigidity of a standard FRP hull, while weighing roughly 10 percent less than a similarly-sized craft with an aluminum hull. The Toyota Hybrid Hull design also enables the molding of complicated curved shapes, leading to improved maneuverability and also, makes large-scale production possible.

A manufacturing method called the vacuum infusion molding5 is being used for the first time in Japan6 for the mass production of the boat, enabling high-strength molding with improved material density. The Toyota Hybrid Hull has reduced propulsion resistance during cruising, and achieves a comfortable ride which enhances sea-kindliness and turning ability with little shock and vibration.

4Excluding consumption tax, options, legally required safety equipment, launch costs, delivery costs, etc.

5FRP molding method that uses vacuum pressure to fill and impregnate molds with a resin

6As of October 2016, according to Toyota Motor Corporation

Pilot support system utilizing automotive-derived control technologies

With the Ponam-28V, the worldg automotive-dershaft TVAS for use in a single-mount engine was developed and incorporated into a boat in the 28-foot class for the first time in the Ponam series. The latest technologies have been utilized to make it possible to detect the wind direction as well as the current flow in both the bow and stern directions. The TVAS has four modes, including the maintenance of the boatnceow in both the bow an, and keeping the bow direction during trolling, in order to support the joy of marine leisure under a variety of situations.

Flowing form characteristic of the styling of the Ponam series, and a spacious interior with a luxurious feel

Reflecting years of experience incorporating complex curved surfaces into vehicle design, the Ponam-28V presents a solid, elegant form. Combining flowing surfaces and dynamic lines, the unique and imposing design of the Ponam-28V makes it immediately recognizable as part of the Ponam series, even when viewed from a distance.

The Toyota Hybrid Hull's high degree of design freedom made it possible to create an innovative design that was previously difficult in an aluminum hull. Its smooth vessel bottom shape with reduced propulsion resistance on the gliding surface had been realized using cutting-edge simulation analysis.

The cabin is designed to have a clean and spacious feel and with white as the base color, its aim is to create a relaxing and expansive interior space. The layout is designed for user-friendliness.

Cabin interior

Cabin interior

Main Specifications
Length / width 9.14 m / 3.16 m
Weight 3,640 kg
Total tonnage 3.8 tons
Engine Model M1KD-VH
Displacement 2,982 cc × 1
Power 191 kW(260 PS) × 1
Hull Toyota Hybrid Hull
Fuel tank capacity 330 liters
Freshwater tank capacity 56 liters
Occupancy 12 persons
Navigable sea areas Calm water, restricted inshore, and coastal areas

Downloads (Images)

  • PONAM-28V 1
    PONAM-28V 1
  • PONAM-28V 2
    PONAM-28V 2
  • PONAM-28V 3
    PONAM-28V 3
  • PONAM-28V 4
    PONAM-28V 4
  • PONAM-28V 5
    PONAM-28V 5
  • PONAM-28V 6
    PONAM-28V 6
  • PONAM-28V 7
    PONAM-28V 7
  • PONAM-28V 8
    PONAM-28V 8
  • PONAM-28V 9
    PONAM-28V 9
  • PONAM-28V 10
    PONAM-28V 10