Dec. 07, 2016
Toyota to Launch the TOYOTA NEXT Open Innovation Program
Proposals Accepted on the TOYOTA NEXT Site Starting December 7
Toyota City, Japan, December 7, 2016―Toyota Motor Corporation will launch the TOYOTA NEXT open innovation program on December 7. Toyota will accept and review proposals for new services which are submitted by various companies and R&D organizations regarding their proposed topics, and will develop new services with the selected companies.
Japan is currently undergoing a variety of changes, such as low birth rates and a growing aging population, as well as an increased concentration of the population in urban areas with a corresponding depopulation of rural areas. The country is also advancing in terms of IT and technology. Against this backdrop, Toyota believes that as a business entity, it must respond in a broad manner in a timely fashion to the diversifying consumer needs.
The TOYOTA NEXT program is intended to promote joint development of new services by utilizing new ideas, technologies, and solutions held by various companies and R&D organizations regardless of scale, as well as by businesses that have already launched services, which departs from our usual practices of trying to be self-sufficient in terms of development.
Starting in 2017, Toyota plans to jointly develop and release in stages, a variety of services that focus on people and is able to provide a heightened element of Waku-Doki (excitement and anticipation) to the lives of customers in Japan in the future.
|Proposal submission period||
December 7, 2016 - February 20, 2017
|Assets that can be provided by Toyota||
In addition to the above, Toyota's product lineup (vehicles and accessories) can be used.
The above assets are indicated on the premise of investigation, and separate consultations will be necessary to determine if specific assets can be provided to create services.
Proposals for innovative services that do not fall under any of the above topics may also be submitted.
|Eligibility of Participants||
Entrants are not restricted by age or nationality, as long as proposals are submitted in Japanese.
Individual engineers and persons engaged in R&D and organizations or teams that are unincorporated at the time of submission may submit proposals.
All companies ranging from startups/ventures, small and medium businesses, to large enterprises, or a single division of a company may submit proposals.
|Submission requirements of the proposal||
The number of companies to be selected has not been determined at this time.
|Planned Screening members||
The schedule is subject to change.
Please refer to the TOYOTA NEXT website for details regarding the program.
Inamoto & Co. is a business innovation studio that seeks to develop new business fields which is centered on design, data, and technology. Inamoto proposed the Toyota Next Program, and is currently developing next-generation business models with Toyota. Rei Inamoto, named one of the world's 50 most influential people by Creativity magazine, and one of the 25 most creative people in advertising by Forbes magazine, had previously worked as chief creative officer for R/GA and AKQA, which is among the most influential agencies in Europe and America. Rei Inamoto had co-founded Inamoto & Co. with Rem Reynolds in the spring of 2016. Based in New York, the company conducts innovation consulting for global brands, and develops its own products and services.
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