Feb. 17, 2017

Passion for Design Lights Up 10th Edition for Lexus at Milan Design Week

 

February 17, 2017―Lexus International today announced the 'LEXUS YET' exhibition as part of Milan Design Week 2017, the world's largest design exhibition, also known as Salone Del Mobile. The Lexus exhibition will be held April 4th through April 9th, at the La Triennale di Milano, the Design and Art Museum in Parco Sempione―considered the center of Milan Design Week.

This event marks the tenth edition for Lexus International at Milan Design Week, highlighting the brand's long standing passion for design and innovation. To celebrate this significant juncture, Lexus enlisted the cooperation of Architect, Designer and Professor Neri Oxman of the MIT Media Lab and her research and design team, The Mediated Matter Group. An acclaimed creative pioneer, operating at the leading edge of architecture and design, Oxman is known for design innovation that is inspired and informed by the natural world. Oxman's vision of harmonizing "nature" and its seeming opposite "technology" resonates strongly with the Lexus "YET" philosophy*. Yoshihiro Sawa, Executive Vice President of Lexus International explains "By challenging ourselves to combine elements that at first seem incompatible, we are able to ignite our creative potential and explore new frontiers in design and technology."

Lexus and Oxman's team share a deep commitment to making the world a better place through design and material innovation. For the Lexus event, Oxman and her Mediated Matter Group will express the 'YET' philosophy in an immersive multi-dimensional installation of light and shadow brought together through a novel technology developed by the team.

To complement what will be an immersive and amazing experience, Lexus will also showcase the 12 Lexus Design Award finalists' works as prototypes and panel displays showing how they would apply the YET philosophy in original and innovative ways. Lexus further brings home its passionate commitment to design with a visually engaging and inventive retrospective of Lexus' ten appearances at Milan Design Week.

*The YET Philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says "Don't compromise; harmonize." The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.

More information and pictures can be found on
Lexus Design Event Article
www.lexus-int.com/design/the-rize-of-the-lexus-design-event
Lexus Design Event Retrospective
www.lexus-int.com/design/the-lexus-design-event-at-10-years-old
Lexus Design Award
www.lexusdesignaward.com
Instagram
https://www.instagram.com/lexusdesignaward/ @lexusdesignaward
Official hashtags
#LexusDesignAward; #MilanDesignWeek; #LexusDesignEvent;

EXHIBIT OVERVIEW

Event Title LEXUS YET
Duration April 4 - April 9, 10:30-22:00 (Press preview: April 3, 11:00-18:00)
Venue La Triennale di Milano, Viale Alemagna 6, Milan, Italy
Theme YET
Exhibits
  • "YET" created by featured designer
  • The 12 finalist designs of the Lexus Design Award 2017 (4 prototypes and 8 panel displays)
  • Retrospective of Lexus' ten times at Milan Design Week
Organizer Lexus International

DESIGNER PROFILES

Neri Oxman and the Mediated Matter Group
Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab

An Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab, Oxman pioneered the field of Material Ecology, which considers computation, fabrication, the environment and the material itself inseparable dimensions of design. Oxman's research and design team―The Mediated Matter Group―operate at the intersection of computational design, digital fabrication, materials science and synthetic biology; and applies that knowledge to design across disciplines and scales, from micro to building scale. Mediated Matter's work is included in the permanent collections of Cooper Hewitt, MoMA, SFMOMA, Centre Georges Pompidou, MFA Boston, and FRAC Orléans, amongst other museums. Oxman is the recipient of numerous honors and awards, including a Graham Foundation Award (2008), the Earth Award (2009), the Vilcek Prize (2014), and the BSA Women in Design Award (2014). She is a Carnegie Pride of America Honoree (2014), and was named to ROADS' 100 Most Daring Cross-Disciplinary Thinkers in the World (2015). Oxman's work and innovations have received recognition at the World Economic Forum and the White House.

The MIT Media Lab transcends known boundaries and disciplines by actively promoting a unique, antidisciplinary culture that emboldens unconventional mixing and matching of seemingly disparate research areas. Designers, nanotechnologists, data visualization experts, mechanical engineers, material scientists, industry researchers, and pioneers of computer interfaces work side by side to invent―and reinvent―how humans experience, and can be aided by, technology. More information at www.media.mit.edu.

ABOUT LEXUS

Since its U.S. market debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. Renowned for the superior reliability of its vehicles, Lexus is the luxury hybrid leader, offering hybrids that combine innovative technology and premier luxury. To date, Lexus has grown into 90+ markets worldwide. The evolution of Lexus is not only reflected in the progressive designs of its latest vehicles, but also in the brand's mission to captivate the next generation of luxury consumers with consciousness, products, and services that are visionary, original and exciting. http://www.lexus-int.com

Downloads (Images)

  • LDE 10th edition
    LDE 10th edition
  • LEXUS YET
    LEXUS YET
  • Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_01
    Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_01
  • Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_02
    Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_02
  • Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_03
    Neri Oxman, Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab_03