Mar. 19, 2012
TMC to Sponsor Japan National Rugby Teams
Toyota City, Japan, March 19, 2012―Toyota Motor Corporation (TMC) has signed a contract with the Japan Rugby Football Union (JRFU) to act as official sponsor of three JRFU-managed men's national rugby teams: "Japan XV", "A"1 and "Under-20"2. The sponsorship period will run from April 1 this year to March 31, 2016.
TMC decided to become official sponsor after identifying strongly with the spirit of JRFU―whose Japan XV team is determined to qualify for the tournament stage of the Rugby World Cup to be held in England in 2015―and with its commitment to play the game in a highly sportsmanlike3 manner.
Under the contract, TMC will have rights to display advertising boards at match venues and use the Japan national team logo and images of team members in promotional activities.
TMC decided to become official sponsor after identifying strongly with the spirit of JRFU―whose Japan XV team is determined to qualify for the tournament stage of the Rugby World Cup to be held in England in 2015―and with its commitment to play the game in a highly sportsmanlike3 manner.
Under the contract, TMC will have rights to display advertising boards at match venues and use the Japan national team logo and images of team members in promotional activities.
Outline of Official Sponsorship Contract
| Contract partner | Japan Rugby Football Union |
| Sponsored teams | Japan XV, A, Under-20 |
| Sponsorship period | April 1, 2012 to March 31, 2016 |
1Reserve national team
2Made up of players aiming to qualify for the Junior World Championship
3Japan XV plays under the slogan "Expanding the 'spirit of no side' to Japan and the world". In rugby parlance, "no side" means the end of a rugby game, but in Japan "no side" also means that when a game finishes, each side should dispel any adversarial feelings and no longer view the other side as opponents.
2Made up of players aiming to qualify for the Junior World Championship
3Japan XV plays under the slogan "Expanding the 'spirit of no side' to Japan and the world". In rugby parlance, "no side" means the end of a rugby game, but in Japan "no side" also means that when a game finishes, each side should dispel any adversarial feelings and no longer view the other side as opponents.
