Jan. 11, 2011
TMC Unveils 'Prius v' Hybrid at Detroit Show
Detroit, United States―Toyota Motor Corporation (TMC) unveiled today the "Prius v"1 at the 2011 North American International Auto Show (NAIAS2) here.
Prius v (North American market version)
The Prius v is a midsize, dedicated hybrid model designed to suit various lifestyles. Like the "Prius" hybrid sedan, it comes with outstanding environmental performance and an air of technological advancement, but with a more-roomy interior and versatile cargo space.
Vehicle Outline
At NAIAS, TMC is also exhibiting the "Prius c Concept"4 compact-size hybrid concept vehicle, the third-generation Prius and the "Prius Plug-in Hybrid".
- Ample leg and headroom and versatile cargo space inside 4,615 mm x 1,775 mm x 1,575 mm package
- Third-generation Prius hybrid system, 0.29 drag coefficient and light weight for fuel efficiency of 40 mpg3
- Symbolic Prius "triangle silhouette", plus advanced, unique style that hints at spacious interior
- Simple and modern inside, with horizontally accented instrument panel to emphasize interior expansiveness
- Single-dial control for air conditioning temperature, air volume and mode selection
- Among advanced safety and other equipment and systems:
| LED headlights | Seven SRS airbags | |
| Radar cruise control | Steering-assisted Vehicle Stability Control | |
| Non-glass Panoramic Moonroof | Advanced Pre-crash Safety System |
At NAIAS, TMC is also exhibiting the "Prius c Concept"4 compact-size hybrid concept vehicle, the third-generation Prius and the "Prius Plug-in Hybrid".
| Prius v (North American market version) Preliminary Specifications |
Length |
181.7 inches (4,615 mm) |
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Width |
69.9 inches (1,775 mm) |
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Height |
62.0 inches (1,575 mm) |
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Wheelbase |
109.4 inches (2,780 mm) |
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Seating capacity |
5 |
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Hybrid system |
Engine |
Model |
2ZR-FXE |
Displacement |
1,797 cc |
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Maximum output |
73 kW (98 hp)/5,200 rpm |
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Maximum torque |
142 N-m (105 ft-lb)/4,000 rpm |
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Motor |
Maximum output |
60 kW (80 hp) |
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Maximum torque |
207 N-m (153 ft-lb) |
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Complete system |
Maximum output* |
100 kW (134 hp) |
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Battery |
Nickel-metal hydride |
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Fuel efficiency |
40 miles per gallon3 (targeted combined city/highway) |
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Exhaust emissions level* |
SULEV level |
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*Using both engine and electric motor power; based on TMC calculations |
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1"v" stands for "versatility"
2Press days: 10-11; invitation-only days: 12-13; charity preview day: 14; public admission: 15-23
3TMC's combined city and highway target value based on the US Fuel Economy Standards
4"c" stands for "city"
2Press days: 10-11; invitation-only days: 12-13; charity preview day: 14; public admission: 15-23
3TMC's combined city and highway target value based on the US Fuel Economy Standards
4"c" stands for "city"



