TMC Unveils 'Prius +' at 2011 Geneva Motor Show

Geneva, Switzerland, March 1, 2011―Toyota Motor Corporation (TMC) unveiled today the "Prius +"¹ at the 81st International Geneva Motor Show² here.

The Prius + is a dedicated gasoline-electric hybrid model designed to suit various lifestyles.  Like the "Prius" hybrid sedan, the Prius + comes with outstanding environmental performance and an air of technological advancement, but has three rows of seats with seating for seven passengers in its advanced, original form.

A Japanese-market vehicle, based on the "Prius +" and on the "Prius v" recently unveiled at the 2011 North American International Auto Show in Detroit, United States, is planned to go on sale in late April 2011.

Prius + Vehicle Outline

The vehicle's compact lithium-ion battery allows for three rows of seats with seating for seven passengers, expansive legroom, sufficient head clearance and a highly functional cargo space.

Equipped with the third-generation Prius hybrid system, the vehicle aims for far-and-away the best fuel efficiency among competing seven-seater multi-purpose vehicles.

The symbolic Prius "triangle silhouette", plus the advanced, unique style of the vehicle, hints at its spacious interior.

¹"+" stands for "plus (more good things)"
²Press days: March 1-2; public days: March 3-13