Jul. 27, 2001

Toyota Establishes Marketing Support Company in China

Tokyo - TOYOTA MOTOR CORPORATION (TMC) announced today that on July 25, after having received approval from the Tianjin Agency for Industry and Commerce, it established Toyota Motor (China) Investment Co., Ltd. (TMCI) in the Chinese city of Tianjn to provide marketing support for Toyota vehicles in China.

TMC has been actively developing businesses in the Chinese market by starting production of the Coaster small bus in Sichuan last year and establishing a joint venture passenger car production company in Tianjin. TMCI will compliment these efforts by investing in Toyota vehicle production companies in China and by providing necessary marketing services, such as advertising, sales and public relations. TMCI also plans to engage in the education and training of sales and service center employees.

TMCI is capitalized at 30 million U.S. dollars with 100% equity participation by TMC. It will employ about 60 people. Former TMC China Division General Manager Hiroshige Nagoya will serve as TMCI President.

Company name	Toyota Motor (China) Investment Co., Ltd.
Address	Tianjin Economic-Technological Development Area (offices are planned to be set up in Beijing and Guangzhou as well)
Senior executives	Chairman: Koji Hasegawa (Senior Managing Director, TMC) Vice Chairman: Takashi Hasegawa (President, Tianjin Toyota Co., Ltd.) President: Hiroshige Nagoya Vice President: Hirooki Fujiwara Board of Directors: Yoshio Ishizaka (Executive Vice President, Member of the Board, TMC) Toshiyuki Nagashima (President, Toyota Motor (China) Ltd.) Ritsuo Shingo (President, Sichuan Toyota Motor Co., Ltd.)
Established	July 25, 2001
Capital	30 million U.S. dollars Equity participation: 100% by TMC
No. of employees	About 60
Field of operations	Making investments in Toyota vehicle production companies; providing marketing support such as advertising, sales and public relations; engaging in the education and training of sales and service center employees.