Oct. 26, 2011
Toyota Launches Groundbreaking Facebook Racing Game
Allows Users To Experience FT-86 II Concept
Winners Will Enter Sweepstakes for Chance to Witness Unveiling of
Production Model in Japan at Tokyo Motor Show 2011
Tokyo, Japan, October 26, 2011―Toyota Motor Corporation (TMC) announces the release of Social Network Racer, a groundbreaking Facebook game to promote the FT-86 II, Toyota's rear-wheel-drive sports car concept.
The production version of the vehicle is scheduled to be officially unveiled at the Tokyo Motor Show in December 2011, and to commemorate this event, Toyota, through Social Network Racer, will seek out and crown the fastest virtual racer in the world.
The production version of the vehicle is scheduled to be officially unveiled at the Tokyo Motor Show in December 2011, and to commemorate this event, Toyota, through Social Network Racer, will seek out and crown the fastest virtual racer in the world.
With Social Network Racer, Toyota will use social gaming on social-network site Facebook to provide gamers and auto enthusiasts alike with a unique chance to virtually grab the wheel of Toyota's highly anticipated new sports car. Authored for the recently released Adobe Flash Player 11, Social Network Racer realizes 2D & 3D graphics of unprecedented quality for Facebook gaming.
The first race of the series kicked off October 20 (JST), with the series continuing to the end of December. Racecourses can be customized with the player's data, such as "friends" and "liked" Facebook pages. Buildings adjacent the track are filled with content personalized from the racer's own Facebook wall, profile and photos. Throughout this period, several course record holders will be chosen and given points, which can be used to improve their car's capabilities.
After optimizing their vehicles, racers will have the chance to compete in the Toyota Championship* series of races against other record-holding social network racers from around the globe. The winner of each Toyota Championship race will be entered into a sweepstakes for a chance to win a trip to Japan to witness the unveiling of the production model of the FT-86 II Concept at the Tokyo Motor Show 2011.
*Not open to racers in Japan.
The first race of the series kicked off October 20 (JST), with the series continuing to the end of December. Racecourses can be customized with the player's data, such as "friends" and "liked" Facebook pages. Buildings adjacent the track are filled with content personalized from the racer's own Facebook wall, profile and photos. Throughout this period, several course record holders will be chosen and given points, which can be used to improve their car's capabilities.
After optimizing their vehicles, racers will have the chance to compete in the Toyota Championship* series of races against other record-holding social network racers from around the globe. The winner of each Toyota Championship race will be entered into a sweepstakes for a chance to win a trip to Japan to witness the unveiling of the production model of the FT-86 II Concept at the Tokyo Motor Show 2011.
*Not open to racers in Japan.
Downloads
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- Social Network Racer
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- Social Network Racer
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