Oct. 02, 2003
More Than 17,500 Prius Ordered in New Model's First Month
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announced today that first-month Japanese-market orders for the second-generation Prius, which went on sale in Japan on Sept. 1, totaled 17,500. The Sept. 1-30 tally was nearly six times greater than TMC's official monthly sales target of 3,000 units.
- excellent acceleration and world-class fuel efficiency made possible by the Toyota Hybrid System II (THS II), based on Toyota's Hybrid Synergy Drive concept
- advanced functions, such as Intelligent Parking Assist for parallel-parking support
- fingertip controls, such as the Electro Shift-matic and a push-button starting switch
- advanced styling, a spacious and comfortable passenger cabin and a versatile luggage space
- an affordable price for a wealth of standard equipment and superior performance
As successor to the original Prius, which debuted in 1997 as the world's first mass-produced gasoline-electric hybrid vehicle and which has sold more than 120,000 units worldwide, the new Prius was developed around the concept of Hybrid Synergy Drive, which represents a sophisticated fusion of ecology and power. It not only attains an extremely high fuel efficiency of 35.5 kilometers per liter and ultra-low emissions, but also greatly heightens the "fun to drive" quotient through the further evolution of hybrid power. The new Prius also incorporates a high level of universal design, as reflected in the car's operational controls, as well as advanced functions, styling and packaging.