Toyota to Renew European Sales Structure for Greater Efficiency

Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announced today that it plans to begin reorganizing its capital relationships with national marketing and sales companies (NMSCs) in Europe on April 1. This is done in an effort to increase sales and marketing efficiency and to enhance the cooperation between “manufacturing companies” and “sales and marketing companies”.

By rearranging capital ties with European NMSCs, 12 TMC sales and marketing subsidiaries and affiliated companies in Europe will become subsidiaries or affiliated companies of Toyota Motor Marketing Europe (TMME), which is in charge of coordinating Toyota’s European sales and marketing activities. This development is aimed at improving the effectiveness of Toyota’s sales structures in Europe and at accelerating their decision-making processes.

The organizations concerned are: Toyota Deutschland G.m.b.H., Toyota (GB) PLC, Toyota Motor Italia S.p.A., Toyota France S.A., Toyota España,S.L.U. , Toyota Danmark A/S, Toyota Motor Finland Oy, Toyota Sweden Holding AB, Toyota Motor Poland Company Limited Sp.zo.o, OOO “Toyota Motor” (Russia), Toyota Motor Czech spol.sr.o, and Toyota Motor Hungary Kft.

The new structure will allow the 12 national sales and marketing companies to focus on key sales and marketing activities in their respective countries, while making optimal use of available resources through the synergies created.

In 2002, Toyota achieved a sixth consecutive record year of sales in Europe, with 755,633 vehicles sold and a market share of 4.4 %.