Toyota to Hold Annual Safety Events for Children | Toyota Motor Corporation Official Global Website

Toyota City, Japan, May 18, 2011―Toyota Motor Corporation (TMC) is planning to hold Toyota Safety School safety events for children in two locations; at the Toyota Kaikan Exhibition Hall in Toyota City, Aichi Prefecture from late May to mid-July, and at the TOYOTA Safety Education Center "mobilitas" at Fuji Speedway in Shizuoka Prefecture in May and October.

Since 1975, TMC has held an annual Toyota Safety School event, with the support of the Toyota City Police Department, for kindergarten and nursery school children living in and around Toyota City. In 2006, with the cooperation of the local government, TMC began conducting the Toyota Safety School in "mobilitas" for local kindergarten and nursery school children and their guardians in Shizuoka Prefecture as well.

TMC has reaffirmed its commitment to traffic safety as its top priority, based on the belief that creating a society free of traffic casualties requires an integrated approach encompassing people, cars and the traffic environment. This year's traffic-safety awareness campaign is one of TMC's many continuing efforts toward that end.

Outline of the 37th Toyota Safety School

Dates	May 24 to July 14 (excluding June 1-6 and 10-20, July 6-7, 11, Saturdays and Sundays)
Time	10:10 to 11:10
Location	Toyota Kaikan (2nd floor, Exhibition Hall), Toyota City, Aichi Prefecture
Participants	Children from 115 local kindergartens and nursery schools (approx. 4,500 children)
Events	Programs are designed to teach children traffic rules in an enjoyable environment. A "sound matching quiz" helps teach children about traffic-related sounds such as a car horn, and a TMC mascot and instructors do a performance to teach traffic safety rules. Children can also practice crossing a street at a traffic light while watching for and thinking about nearby dangers. This year, the Kurapika Box will be available for children to perform their own hands-on experiments to learn about using reflective materials for greater traffic safety.
Program	10:10 to 10:55	Sounds quiz, performance, street-crossing practice
	10:55 to 11:10	Review, commemorative photo

Outline of the 6th Toyota Safety School in 'mobilitas'

Dates

May 26, 27 and October 19, 20

Time

09:15 to 11:30

Location

TOYOTA Safety Education Center "mobilitas", Fuji Speedway, Oyama-cho, Sunto-gun, Shizuoka Prefecture

Participants

Children from eight local kindergartens and nursery schools (approx. 190 children and approx. 190 guardians)

Events

A TMC mascot and instructors help teach traffic-safety rules in an easy-to-understand manner. Authentic traffic situations, recreated outdoors with cars, help teach children how to properly cross a street, the meaning of different traffic signals, and the dangers of running out into the street.

For guardians, there are presentations on child behavior, accident case studies, and the importance of teaching children traffic safety. Furthermore, there will be a video presentation on proper seatbelt use and an opportunity to practice correct installation of a child safety seat.

Program

09:15 to 10:05

-	For children: Video on traffic safety
-	For guardians: Presentation on child behavior, accident case studies, and correct installation of child safety seats

10:05 to 11:05

-	For children: Presentation on proper way to cross the street, meaning of different traffic signals and dangers of running into the street
-	For guardians: Presentation on checking blind spots while driving

11:05 to 11:30

Review, presentation of completion certificate, commemorative photo, etc.