Mar. 20, 2008
Toyota Brand to Debut in Korea
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announced today that it plans to launch the Toyota brand in South Korea in late 2009 through its local distributor Toyota Motor Korea Co., Ltd. (TMKR). The Prius gasoline-electric hybrid passenger vehicle, RAV4 small SUV and Camry midsize sedan, including a hybrid version, will comprise the lineup. The combined monthly sales target is initially set at 500 units, through five dealerships mainly located in Seoul. The sales figure is to be increased to 1,000 units shortly thereafter.
"In introducing the Toyota brand to South Korea, we intend to work hard to thoroughly implement our 'customer-first' policy so as to provide South Korean customers with high-quality products and services", said TMC Chairman Fujio Cho, who unveiled the launch plans at a press conference in Seoul today.
TMC, which introduced the Lexus brand to South Korea through TMKR in January 2001, is introducing the Toyota brand to meet the diverse needs and growing environmental awareness of customers.
| Company name | Toyota Motor Korea Co., Ltd. (TMKR) |
| Location | Gangnam-Gu, Seoul, Korea |
| President | Taizo Chigira |
| Date established | March 2000 (Lexus brand sales began in January 2001) |
| Current sales lineup | Eight Lexus model series (LS460, LS600h, ES350, GS350/460, IS250, RX350, RX400h and SC430) |
| Number of employees | Approximately 77 (as of February 2008) |
