Toyota to Conduct Spring Traffic Safety Campaign | Toyota Motor Corporation Official Global Website

Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announced today, along with a total of 428 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the spring Toyota Traffic Safety Campaign from April 1 to 30, in response to Japan's spring Nationwide Traffic Safety Campaign (which runs from April 6 to 15).

This year, TMC will focus on the following topics:
1) Preventing accidents involving preschoolers running out into the street
2) Promoting the use of rear seatbelts

Specifically, TMC will donate 2.63 million traffic safety picture books to children entering kindergartens and nursery schools nationwide, as well as 46,000 traffic safety storytelling card sets to kindergartens, nursery schools, libraries and children's facilities throughout the country. In addition, TMC has designed special leaflets to raise the awareness of both preschoolers and drivers regarding this year's campaign themes. These leaflets will be distributed via vehicle dealers, parts distributors and rental/lease dealers nationwide.

This year marks the 40th year that TMC has been involved in these activities, which began in 1969, and to date the company has donated a total of some 118.51 million picture books and around 1.2 million traffic safety storytelling card sets.

Details of this spring's Toyota Traffic Safety Campaign

1)	Donation of traffic safety educational materials

a)

Traffic safety picture book:
"Grandmother's Birthday"
Content: Highlights the dangers of running out into the street
Target audience: New students at kindergartens and nursery schools nationwide and their guardians
Donation route: Via vehicle dealers nationwide
Number of copies: Approximately 2.63 million

b)

Traffic safety storytelling card set:
"Cuccu-doodle-doo* and Big Sister's Erran"
Content: Highlights how to avoid the danger of running out into public roadways
Target audience: Kindergartens and nursery schools, libraries and children's facilities nationwide
Donation route: Via vehicle dealers nationwide (distributed directly by Toyota at libraries and children's facilities)
Number of copies: Approximately 46,000

2)	Distribution of educational leaflets

Content: Highlights how to prevent preschoolers from running out into the street and promotes the use of rear seatbelts
Target audience: Preschoolers and drivers
Distribution method: Distributed to customers at vehicle dealers, parts distributors and rental/lease dealers nationwide
Number of copies: Approximately 740,000

3)	Display of safety educational posters created by Japan Automobile Manufacturers Association, Inc. (JAMA)

Content: Promotes the use of rear seatbelts
Target audience: Drivers and the general public
Display locations: Vehicle dealers, parts distributors, rental/lease dealers and logistics systems and forklift dealers nationwide (approximately 7,700 locations)

* A mascot based on a chicken character developed by the Toyota Chubu Nippon Driver School, Toyota Nagoya Education Center.

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