Mar. 24, 2015
Toyota Launches "Feeling the Street", a Global Street Music Campaign
Tokyo, Japan, March 24, 2015―"Feeling the Street" is a global street music initiative launched on March 18. Around the world, every single day, some of the most vibrant musical performances take place on street corners. That talent now has a home with the launch of 'Feeling the Street' (www.feelingthestreet.com), an online campaign that celebrates some of the world's best buskers.
A global Toyota initiative, 'Feeling the Street' is the first time that the general public have been able to see the world's best street performers in one place―and to vote for their favorite artists to create the ultimate Global Street Band.
Here's how it works: Toyota recognize it shares the streets with talented musicians on every continent and have created a platform to celebrate these amazing performers and give them an opportunity for global exposure.
For the next nine weeks, street musicians will be able to enter clips of their own original performances to enter the competition. Visitors to the site can choose their favorite performers from the hundreds on offer and help to decide which six individuals they would like to see come together in a Global Street Band.
- Phase 1
- Enter and vote
- Musicians can enter by submitting a video of themselves playing an original song on their street corner. A global online audience will then vote by throwing money in the hats of the musicians they like most. Phase 1 runs from March 18, 2015.
- Phase 2
- Pick your band
- The audience will be able to pick a combination of the six favorite artists they would most like to see come together. Phase 2 runs from May until June, 2015.
- Phase 3
- Gathering of 'Feeling the Street' band
- The winning participants will travel to New Zealand, for a nine-day tour across the country culminating in a live performance on stage. Six audience winners will also be selected as 'roadies' to travel with the band. Phase 3 runs from June 13 until June 20, 2015.