Apr. 26, 1974
SALES OF NEW TOYOTA "COROLLA 30" AND "SPRINTER" SERIES STARTS TODAY
Changes Include More Safety Features, Improved Exhaust Gas Emission Controls
TOKYO―Toyota Motor Sales Company has announced that Toyota's popular "Corolla" and "Sprinter" series have been substantially improved―the first such changes in the 4 years since May 1970. Domestic marketing of the new series starts nation-wide today.
The new "Corolla 30" series comprises sedans, hardtops and vans, while the new "Sprinter" series consists of sedans and coupes. Some models of the previous Corolla 20 series will be sold concurrently with the new "Corolla 30" models.
In designing the "Corolla 30" and "Sprinter" series, Toyota focused its R & D effort on improvements in anticipation of the 1975 exhaust gas emission regulations and on the creation of an ideal "comfort/economy" car―one which combines the comfort with the economy of a popular car.
The company has also achieved its aim of complete product-line differentiation between the Corolla and the Sprinter, so that the latter will now be strongly favored by drivers who place great emphasis on originality or uniqueness in their vehicles.
Both new series completely satisfy current exhaust gas emission regulations.
The engine areas have been enlarged and numerous improvements have been made on the bodies―such as in the floor structure―in anticipation of the 1975 exhaust gas emission regulations.
They also incorporate many new safety features, to more than meet existing world-wide vehicle safety standards (domestic, U.S., and European safety standards).
For better steering stability and comfortableness, over-all width has been increased, tire treads have been widened and the wheel base has been extended.
With their many new features, the "Corolla" and "Sprinter" series now surpass in quality and performance the world's major popular cars, which have incorporated a number of new improvements in recent years. Toyota's management believes that the two new series will give the company greater competitive edge in international auto markets at a time when there is increasing worldwide customer preference for smaller cars.
Toyota's 1974 domestic sales goals per month for the new "Corolla" series are 23,000 sedans and hardtops and 7,000 vans, for a total of 30,000 units. Domestic sales targets for the new "Sprinter" series are 10,000 sedans and coupes per month.