Apr. 20, 2015
LEXUS is named the first automaker winner of
Milano Design Award for Best Entertaining
April 20th, 2015, Milan―Lexus International has won the "Best Entertaining" award at the Milano Design Award Competition for its "Lexus – A Journey of the Senses" exhibit at Milan Design Week, the world's largest design exhibition. Lexus is the first automaker to win this award.
The exhibit, which featured an appeal to all five human senses, ran from April 14 to 19 at Spazio Lexus – Torneria in Tortona in Milan, Italy and attracted 50,000 visitors over 6 days.
"Lexus – A Journey of the Senses" offered visitors a wide-ranging and exciting sensory experience, underlining Lexus as a brand placing great emphasis on human senses throughout its design processes. This is exemplified in the true driving pleasure experienced in its vehicle lineup.
The exhibit was designed by Internationally acclaimed Designer Philippe Nigro, and also featured world-renowned Chef Hajime Yoneda, who further added a tasting experience to the sensory journey. The fruit of this collaborative approach from very different artists created a truly unique experience that left a deep impression on many visitors.
Lexus continues to seek design events and activities that promote a better future through new approaches to design.
For more information, visit http://www.lexus-int.com/lexus-design/design-events/.
The Lexus International website now features a two-minute interactive, virtual walkthrough video of the exhibit. The video highlights each zone while providing a feel for the exhibit's sensory experiences, and also displays visitor reactions posted on social media.
Experience Lexus – A Journey of the Senses Virtual Tour at http://www.lexus-int.com/lexus-design/virtual-journey/.
|Title||Lexus – A Journey of the Senses|
|Duration||April 14 – April 19|
|Venue||Spazio Lexus – Torneria, Via Tortona 32, Milan, Italy|