Nov. 12, 1973
TWO MILLION COROLLA'S REGISTERED IN JAPAN;
ONE MILLION OVERSEAS
Toyota Model Sets New Records as Over-all Small Car Demand Rises
TOKYO―In connection with the release of Japan's October new vehicle production, sales and registration figures, Toyota Motor Company has announced that its Corolla has set 3 major long-term records.
The Corolla: (1) Surpassed the 2-million unit domestic registration level, making it the largest selling single model in Japan's history; (2) Exceeded the 1-million unit export figure (with exports starting at the end of 1966; and (3) Surpassed the 3-million production level (since its introduction in October 1966).
Toyota Motor Company produced 203,656 units in October, for a substantial 10.4% gain over the preceding month, but a 1.1% decrease from the same month of last year. Passenger car output accounted for 70.9% of October production.
Toyota had a total of 139,611 new vehicle registrations during the month, a 15.1% gain over the same month of last year.
In contrast, Toyota's exports during the month totaled 65,294, a 4.7% drop from a year ago. Of the 46,116 Toyota passenger cars exported during October, the leading model was Corolla (20,964), followed by Corona (11,903) and Celica (8,184).
The top 3 export destinations for the month were the United States, the Republic of South Africa and Australia, in that order.
Imports of foreign vehicles appeared to rise by only 6.6%, compared with the same month of last year. This relatively low figure was due to 1974 model changes in progress (with potential buyers waiting for the new models) and did not reflect the actual high market demand.
- Toyota Motor Company produced a total of 203,656 vehicles during October, up 10.4% from last month, but down 1.1% from a year ago. A breakdown by vehicle category of October production indicates that there were 144,317 passenger cars, 58,102 trucks and 1,237 buses. Passenger car output accounted for 70.9% of total October production.
- DOMESTIC SALES
- Statistical data released by Toyota Motor Sales Company indicates that Toyota's new vehicle registrations during October totaled 139,611 units, for a 15.1% increase over the same month of last year. Of this Toyota total, 94,782 were cars and 44,829 were trucks and buses. Toyota's share of new vehicle registrations during the month was 32.8%.
- Toyota Motor Sales Company exported 65,294 vehicles during October, a 4.7 decrease from the same month of last year. A breakdown by vehicle category of the company's exports during the month reveals that there were 46,116 passenger cars, or 70.6% of the total. A further breakdown by model of passenger car exports shows 20,964 Corolla's, 11,903 Corona's and 8,184 Celica's.
The top three export destinations for Toyota vehicles in October were the U.S. (28,524 units) the Republic of South Africa (5,256 units) and Australia (4,502 units).