Toyota Revises Its Guiding Principles

Tokyo―TOYOTA MOTOR CORPORATION announced today that it has revised its Guiding Principles for the first time since they were originally drawn up in January of 1992.

Ever since its establishment, Toyota has been committed to enhancing the quality of life worldwide by providing useful and appealing products. At a time when the business environment was changing rapidly, Toyota felt it especially important to act with a clear vision guided by strong, determined principles. In January of 1992, Toyota drew up the Guiding Principles, which is comprised of seven items.

The spirit of Toyota is such that it strives to become a truly international corporation and a good corporate citizen that puts people, society, and the environment first and foremost.

Toyota's global business has expanded in the five years since the establishment of its Guiding Principles, accompanied with a greater responsibility and a larger role for Toyota in the international community. Along with this globalization of corporate activities, Toyota decided to revise its Guiding Principles. The revisions give further clarity to the previous principles.

At Toyota, the Guiding Principles will continue to be a guideline shared by Toyota management and employees alike. Toyota hopes to continue to take on new challenges, aiming for harmonious growth in the coming twenty-first century.

1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world
2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities
3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities
4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide
5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management
6. Pursue growth in harmony with the global community through innovative management
7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships

1. Be a company of the world
2. Serve the greater good of people everywhere by devoting careful attention to safety and to the environment
3. Assert leadership in technology and in customer satisfaction
4. Become a contributing member of the community in every nation
5. Foster a corporate culture that honors individuality while promoting teamwork
6. Pursue continuing growth through efficient, global management
7. Build lasting relationships with business partners around the world