New Toyota Aygo at the Heart of the Party at the 2014 Geneva Motor Show

The New Toyota Aygo will take center stage on the Toyota stand at the forthcoming 2014 Geneva Motor Show (March 4th – 16th). With a design theme dubbed ‘J-Playful’, it sets out to bring a new degree of fun and playfulness to the A-segment. Chief Engineer David Terai piques our curiosity: “What I wanted to make was a car that stands out in a Japanese way, in order to capture the imagination of customers all-around Europe. So I let myself be inspired by today’s Japanese youth-culture.”

The Toyota Aygo will be revealed at the press conference at 08:30 on March 4th at the Toyota stand in Hall 4.

The show also marks the European Premiere of Toyota’s hydrogen-powered FCV Concept, as well as the FV2, a future mobility concept that explores new interactions between driver, car and environment.