Apr. 19, 2013
Lexus Celebrates the International Design Community with
"DESIGN MATTERS" Event in New York City
Akio Toyoda hosts event showcasing commitment to design
NEW YORK (April 19, 2013)―In its ongoing pursuit of innovation, Lexus is pushing the boundaries of technology, craftsmanship and design. This dedication to design was celebrated at an event hosted by global President Akio Toyoda in New York City. The event, called "Design Matters," showcased Lexus' commitment to design, both in its new products and in its global brand activities to an audience of established and aspiring members of the design community. Kristin Chenoweth served as mistress of ceremonies with The Roots and Questlove providing musical entertainment.
"This is part of the transformation of Lexus," said Mark Templin, executive vice president of Lexus International. "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design. Great design transcends cultures and doesn't need any translation."
This dedication to design is evident in concept vehicles from Lexus, including the award-wining LF-LC hybrid 2+2 coupe concept and the LF-CC concept car. It is also reflected in new production models such as the stunning all-new IS sports sedan. The IS, and other recently introduced vehicles, incorporate Lexus' new design language that includes smooth, flowing lines, unique head and tail lamps, and a distinctive spindle grille.
Beyond its products, Lexus is supporting international design through a variety of initiatives around the globe:
The architectural space will be developed by Masamichi Katayama, the world-renowned interior designer and founder of the interior design firm Wonderwall. The first INTERSECT BY LEXUS will open in Aoyama, Tokyo, in the summer of 2013, followed by locations in New York City and Dubai.
Within the space, Lexus will display exclusive retail items called "CRAFTED FOR LEXUS." Lexus commissioned Japanese artists to create unique pieces that are inspired by the brand's philosophy: traditional craftsmanship with timeless beauty and innovative form and function.
"Design Matters" Press Release 2-2-2-2
"This is part of the transformation of Lexus," said Mark Templin, executive vice president of Lexus International. "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design. Great design transcends cultures and doesn't need any translation."
This dedication to design is evident in concept vehicles from Lexus, including the award-wining LF-LC hybrid 2+2 coupe concept and the LF-CC concept car. It is also reflected in new production models such as the stunning all-new IS sports sedan. The IS, and other recently introduced vehicles, incorporate Lexus' new design language that includes smooth, flowing lines, unique head and tail lamps, and a distinctive spindle grille.
Beyond its products, Lexus is supporting international design through a variety of initiatives around the globe:
- INTERSECT BY LEXUS and CRAFTED FOR LEXUS
The architectural space will be developed by Masamichi Katayama, the world-renowned interior designer and founder of the interior design firm Wonderwall. The first INTERSECT BY LEXUS will open in Aoyama, Tokyo, in the summer of 2013, followed by locations in New York City and Dubai.
Within the space, Lexus will display exclusive retail items called "CRAFTED FOR LEXUS." Lexus commissioned Japanese artists to create unique pieces that are inspired by the brand's philosophy: traditional craftsmanship with timeless beauty and innovative form and function.
"Design Matters" Press Release 2-2-2-2
- BEYOND BY LEXUS
- LEXUS DESIGN AWARD
- LEXUS SHORT FILMS
- LEXUS BRAND CAMPAIGN
More information about Lexus' design efforts can be found at the global website: http://lexus-int.com.
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INTERSECT BY LEXUS
