Aug. 11, 2014

Lexus Announces Call for Entries to Third Lexus Design Award Competition

Exhibition of Finalists, Judging and Announcement of Grand Prix Winner to be Held at
Milan Design Week 2015


August 11, 2014 ― Lexus International today announces its call for entries to the third Lexus Design Award competition. First launched in 2013, the Lexus Design Award is an international competition that aims to foster young creators that use design to solve problems. The award has received worldwide attention for its unique mentoring program that enables entrants to produce working prototypes of their innovative ideas.

The theme of the Lexus Design Award 2015 is "Senses". Senses are intrinsic to life: they allow perception of the world. Under this broad theme of seeing, hearing, feeling, smelling and tasting, a wide range of possibilities open.

This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the vehicle styling, to hearing the sound of the finely tuned engine, to feeling the luxurious leather seats, and smelling that “new car smell”. Everything is engaged. By considering this array of examples, Lexus seeks to appeal to the senses in an ever-unique manner.

The Lexus Design Award chooses themes that encourage broad thinking. "Senses" takes this a step further with a theme aimed to illicit responses that explore the five senses in pioneering ways.

The Lexus Design Award provides an opportunity for twelve finalists and their works to receive wide exposure in the design community and beyond. In addition, four of the finalists ― twice as many as last year ― will receive support from international design mentors as they develop their prototypes. At Milan Design Week 2015, the creators of the four prototypes will present their designs at the Lexus booth before the Grand Prix winner is announced.

Entries to the Lexus Design Award 2015 competition will be accepted from August 11 through November 3. Twelve finalists will be announced in early 2015 with their entries to be exhibited at Milan Design Week 2015.


  • Iris
    DESIGNER Sebastian Scherer
    The glass lamp Iris is made of a handblown crystal sphere, shimmering in different colours from every angle.
  • Macian
    DESIGNER James Fox
    This den building kit is a collection of simple components; which serve a purpose to help the user engage in systematic creativity.

Call for Entries to Lexus Design Award 2015 Competition

Title Lexus Design Award 2015
Application period August 11, 2014 - November 3, 2014
Theme Senses
Judging criteria
  • Depth of understanding of the design concepts for the competition and a unique interpretation of those concepts.
  • Uniqueness of perspective and originality of solutions proposed under the theme.
Judges Paola Antonelli
Aric Chen
Toyo Ito
Birgit Lohmann
Alice Rawsthorn
Tokuo Fukuichi (Lexus International)
Mentors Arthur Huang
Robin Hunicke
Neri & Hu
Max Lamb
Award categories Lexus Design Award 2015 ― 12 finalists
Grand Prix ― One winner (selected from the four prototype exhibitors)
Prototype exhibitors ― Four prototype winners (selected from the 12 finalists)
Panel exhibitors ― Eight finalists
  • 12 finalists will be invited to Milan Design Week 2015.
  • Four entries from the 12 finalists will receive up to 2.5 million yen each to cover prototype production costs. The designers of the four entries will create prototypes between January and March 2015 through sessions with their assigned mentors.
  • The four prototypes and eight panels will be exhibited at a Lexus exhibition space during Milan Design Week 2015.
  • Each of the four prototype winners will be asked to give a presentation at Milan Design Week 2015, after which a single Grand Prix winner will be named.
Note: Only one individual per entry will be invited, regardless of whether the winning entries are submitted by an individual or a group.
Organizer Lexus International
In cooperation with designboom
Design Association NPO
Application process Apply through the designboom website at:
For more information Visit

About Lexus

The Lexus vision is to pursue more modern and progressive values for luxury than those of conventional luxury automakers. Lexus is striving to create a more rewarding experience through its cars and technological advancements such as Lexus Hybrid Drive™ in its efforts to address the numerous issues that the modern world faces.

Lexus believes in creating products and delivering services that will make a better life and future for all of us.

Judge and Mentor Profiles


Paola Antonelli/Curator

Paola Antonelli / Curator
Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Department of Architecture and Design, as well as MoMA's Director of Research and Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by Thresholds. She has lectured the World Economic Forum in Davos, and has served on several international architecture and design juries. Her goal is to insistently promote understanding of design until its positive influence on the world is fully acknowledged and exploited. She is currently working on several shows on contemporary design, and on Design Bites, a book about foods from all over the world, appreciated as examples of outstanding design.

Aric Chen/Curator

Aric Chen / Curator
Originally from the United States, Chen is the newly appointed Curator of Design and Architecture at M+, the future museum for visual culture in the West Kowloon Cultural District of Hong Kong. Before that, he served as Creative Director of Beijing Design Week in 2011 and 2012. He had earlier been an independent curator and design writer in New York, contributing to dozens of publications including The New York Times, Metropolis, Fast Company, Architectural Record, and PIN-UP.

Toyo Ito/Architect

Toyo Ito / Architect
Ito graduated from the University of Tokyo, Department of Architecture in 1965. His main works include: Sendai Mediatheque, Tama Art University Library (Hachioji), The Main Stadium for the World Games 2009 in Kaohsiung. Under development are: Taichung Metropolitan Opera House and others. Among his many honors are the Architectural Institute of Japan Prize, Golden Lion Award for Lifetime Achievement from the 8th International Architecture Exhibition "NEXT" at the Venice Biennale, Royal Gold Medal from The Royal Institute of British Architects and the Pritzker Architecture Prize.

Birgit Lohmann/Chief Editor of designboom

Birgit Lohmann / Chief Editor of designboom
Born in Hamburg. Lohmann studied industrial design in Florence before moving to Milan, where she has lived and worked since 1987. She worked as a designer and product development manager for a number of Italian architects and master designers. She has also worked as a design historian for justice departments and international auction houses. As a researcher and lecturer, she has conducted seminars on industrial design at a number of prestigious international universities. In 1999, she co-founded designboom, where she is currently the Chief Editor, Head of Educational Programming and Curator for International Exhibitions.

Alice Rawsthorn/Design Commentator

Alice Rawsthorn / Design Commentator
Alice Rawsthorn is the design critic of the International New York Times. Her weekly Design column, published every Monday, is syndicated to other media worldwide. Alice is a trustee of the Whitechapel Gallery and the Michael Clark Dance Company, and chair of trustees at the Chisenhale Gallery. Her latest book, the critically acclaimed Hello World: Where Design Meets Life published by Hamish Hamilton, explores design's influence on our lives past, present and future.

Tokuo Fukuichi/President of Lexus International

Tokuo Fukuichi / President of Lexus International
Graduated with a bachelor's degree in art and design from Tama Art University. He has held many design-related positions at Toyota Motor Corporation, leading up to his current position as the president of Lexus International.


Arthur Huang/Architect/Engineer

Arthur Huang / Architect/Engineer
Educated in Cornell University's B-ARCH and Harvard's Graduate M-Arch II programs, Huang developed a multi-disciplinary maker-doer ethos at a young age inspired by history, structural engineering and biology. With no industry precedents in sight, he decided to start a company to pioneer the transformation of universally accepted carbon minimizing concepts into physical products/materials. Huang established MINIWIZ in 2005 in New York and in 2006 in Hong Kong. Since then, the company has grown into an international eco-material, building-module and design company.

Robin Hunicke/Game Designer

Robin Hunicke / Game Designer
Robin Hunicke is a game designer and producer, with a background in fine art, computer science and applied game studies. Her titles include the award-winning PSN downloadable title, Journey, Steven Spielberg's Boom Blox series for the Nintendo Wii, MySims, and The Sims2. In the fall of 2012, she co-founded Funomena, an independent game development studio in San Francisco. Recognized as an influential Woman in Games, Robin is an evangelist for diversity of thought and participation in game design and game culture. She promotes the MDA approach to game design, co-organizes the annual Experimental Gameplay Workshop, has chaired the IndieCade Festival of independent games.

Neri & Hu/Architects and Interdisciplinary Designers

Neri & Hu / Architects and Interdisciplinary Designers
Lyndon Neri and Rossana Hu, cofounders of Neri & Hu Design and Research based in Shanghai, have been working on projects around the world which incorporate overlapping design disciplines to create a new paradigm in architecture. In 2014, Wallpaper* announced Neri & Hu as 2014 Designer of The Year. In 2013, they were inducted into the U.S. Interior Design Hall of Fame. Neri & Hu believes strongly that research is a key design tool as each project brings its own unique set of contextual issues. Providing architecture, interior, master planning, graphic and product design services, Neri & Hu recognizes that contemporary problems relating to buildings extend beyond the boundaries of traditional architecture. Rather than starting from a formulaic design, Neri & Hu's work is anchored in the dynamic interaction of experience, detail, material, form and light.

Max Lamb/Designer

Max Lamb / Designer
A modern day craftsman, Max Lamb is a furniture designer whose design sensibility is informed by his extensive knowledge of manufacturing techniques, respect for materials, and skill as a maker.
A native of Cornwall, Max has been tinkering with objects and engaging with the physical landscape since he was a small boy, a curiosity that led to an MA in Design Products at the Royal College and subsequently the foundation of his workshop-based design practice. Max explores both traditional and unconventional materials and processes, blending experimentation and rationale to create furniture and products that are both honest and intelligible.
Max teaches Design Products at the Royal College of Art and runs regular design workshops for companies and institutions around the world.

For related information, please visit


  • Iris
  • Macian
  • Paola Antonelli, Judge
    Paola Antonelli, Judge
  • Aric Chen, Judge
    Aric Chen, Judge
  • Toyo Ito, Judge
    Toyo Ito, Judge
  • Birgit Lohmann, Judge
    Birgit Lohmann, Judge
  • Alice Rawsthorn, Judge
    Alice Rawsthorn, Judge
  • Tokuo Fukuichi, Judge
    Tokuo Fukuichi, Judge
  • Arthur Huang, Mentor
    Arthur Huang, Mentor
  • Robin Hunicke, Mentor
    Robin Hunicke, Mentor
  • Neri & Hu, Mentor
    Neri & Hu, Mentor
  • Max Lamb, Mentor
    Max Lamb, Mentor