Aug. 21, 2015

With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power


Toyota City, Japan, August 21, 2015―Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn't get the first Prius prototype to move for 49 days. According to him, "We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!"

That was back in 1995, when hybrid cars were unproven, experimental machines with a very unclear future. Fast-forward twenty years, and Toyota is proud to announce that it has now sold over 8 million hybrid vehicles1, with just 10 months between this and the last million-unit milestone.

It can be hard to get a sense of what the number 8 million might mean for the environment and for hybrid owners. For a bit of context, Toyota calculates that as of July 31, its hybrid vehicles have resulted in approximately 58 million fewer tons2 of CO2 emissions3 than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 22 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar sizes.

The message is clear: having found homes in driveways around the world, hybrids have staying power. Since the launch of the Prius in 1997, Toyota has been gradually adding hybrid models throughout its range, from the compact Yaris Hybrid to the recently announced RAV4 Hybrid. As of this month, Toyota sells 30 hybrid passenger car models and one plug-in hybrid model in more than 90 markets.

Over just the past year, Toyota has made several new hybrid models available, including the Esquire Hybrid (Japan only), the Lexus RC300h, and the recently launched Sienta Hybrid. Other new hybrid models are just around the corner, such as the Corolla Hybrid and Levin Hybrid (China only) and RAV4 Hybrid. This ongoing roll-out will only continue, with new hybrid models being added to Toyota's range and sold in more markets than ever before.

Hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, are positioned by Toyota as core environmental technologies for the twenty-first century. Using these technologies, Toyota is also working on improving non-hybrid cars. Across the board, Toyota aims to enhance performance, reduce costs, and expand its product lineup―including that of non-hybrid vehicles.

1Including plug-in hybrid vehicles; Toyota data

2Excluding the Coaster Hybrid EV and Quick Delivery 200

3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor

Toyota Hybrid Vehicle Sales*
(Based on Toyota data)
    Global Cumulative
Europe Japan North America Others
1997 300 300 300
1998 17,600 17,600 18,000
1999 15,200 15,200 33,200
2000 700 12,500 5,800 19,000 52,300
2001 2,300 18,500 16,000 200 36,900 89,200
2002 800 20,000 20,300 200 41,300 130,500
2003 900 27,200 24,900 400 53,300 183,800
2004 8,100 68,700 55,900 1,900 134,700 318,500
2005 23,400 58,500 150,000 3,100 234,900 553,500
2006 36,000 72,400 197,600 6,500 312,500 866,000
2007 49,000 82,000 287,800 10,700 429,400 1,295,400
2008 57,800 104,400 255,000 12,600 429,700 1,725,100
2009 54,700 251,100 205,300 19,000 530,100 2,255,200
2010 70,200 392,200 195,900 31,900 690,200 2,945,400
2011 82,800 316,400 185,100 44,700 629,000 3,574,400
2012 106,900 678,000 344,700 89,500 1,219,100 4,793,500
2013 152,900 679,100 358,200 89,000 1,279,200 6,072,700
2014 171,800 684,200 323,600 86,500 1,266,000 7,338,700
111,800 389,300 163,200 45,300 709,600 8,048,400
Total 930,100 3,887,800 2,789,100 441,400
*Global figures contain sales from markets other than Europe, Japan, North America and Others
Cumulative Sales of Toyota Hybrid Passenger Vehicles*1 (as of July 2015)
Europe Japan North America Others
Prius 279,400 1,553,400 1,595,700 98,700 3,527,100
Prius α / Prius v / Prius + 32,800 401,600 142,700 5,300 582,400
Aqua / Prius c 901,500 150,800 29,000 1,081,200
Camry 49,400 356,900 122,100 528,300
Alphard*2 56,400 1,900 58,300
Auris 231,100 9,000 240,100
Yaris 172,200 4,000 176,200
Avalon 41,100 100 41,200
Highlander / Kluger*3 3,400 141,100 1,800 146,300
Vellfire 28,400 28,400
Sai 92,800 92,800
Estima 114,000 33 114,000
Harrier 55,900 55,900
Crown Hybrid 123,700 123,700
Crown Mild Hybrid*4 6,500 6,500
Crown Majesta (hybrid only) 10,500 10,500
Corolla Axio 36,300 36,300
Corolla Fielder 90,400 90,400
Voxy 57,200 57,200
Noah 43,600 43,600
Esquire 31,500 31,500
Sienta 3,100 3,100
Lexus LS 600h / LS 600hL 4,700 27,100 3,000 5,100 39,800
Lexus GS 450h / GS 300h 15,500 19,600 7,100 7,300 49,500
Lexus RX 400h / RX 450h 93,600 31,400 159,200 33,400 317,600
Lexus HS 250h 43,600 22,300 100 66,000
Lexus CT 200h 57,000 49,800 78,800 56,200 241,900
Lexus ES 300h 500 46,300 50,900 97,700
Lexus IS 300h 19,300 18,400 6,800 44,500
Lexus NX 300h 14,400 9,900 2,000 9,700 36,000
Lexus RC 300h 2,400 2,400
Prius PHV 9,900 21,700 42,000 100 73,600
*1Figures as of July, 2015 and based on Toyota data; *2Production ceased in 2008 and production of a new model started in 2011; *3Kluger Hybrid (for the Japanese market) production ceased in 2007; *4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008;
Hybrid model global sales results
Toyota Hybrid Vehicle Chronology
Year Month Milestone
1995 Oct. Prius concept displayed by Toyota at Tokyo Motor Show
Nov. First Prius prototype built
1997 Mar. Toyota Hybrid System (THS) unveiled
Aug. Coaster Hybrid EV launched (Japan only)
Oct. Prius unveiled (launched in December)
2000 Nov. Cumulative global Prius sales top 50,000 vehicles
2001 Jun. Estima Hybrid launched (Japan only)
Aug. Crown Royal series with Mild Hybrid System launched (Japan only)
2002 Mar. Cumulative global hybrid vehicle sales top 100,000 mark
Aug. Cumulative global Prius sales top 100,000 vehicles
Oct. Crown Sedan with Mild Hybrid System launched (Japan only)
2003 Apr. Toyota Hybrid System II (THS II) unveiled
Jul. Alphard Hybrid launched (Japan only)
Sep. Completely redesigned second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)
2005 Mar. Harrier Hybrid (Lexus RX 400h) and Kluger Hybrid (Highlander Hybrid) launched
Oct. Cumulative global hybrid vehicle sales top 500,000 mark
Dec. Second-generation Prius production commenced at SFTM's Changchun plant in China
2006 Mar. Lexus GS 450h launched
Apr. Cumulative global Prius sales top 500,000 vehicles
May Camry Hybrid launched (for sale outside Japan)
Jun. Completely redesigned Estima Hybrid launched (Japan only)
Oct. Camry Hybrid production commenced at Kentucky Plant in the U.S.; Quick Delivery 200 launched (Japan only)
2007 May Cumulative global hybrid vehicle sales top 1 million mark; Lexus LS 600h / LS 600hL launched
2008 Feb. Crown Hybrid unveiled (launched in May; Japan only)
Apr. Cumulative global Prius sales top 1 million vehicles
2009 Jan. Lexus RX 450h unveiled (launched in April)
May Completely redesigned third-generation Prius launched
Jul. Camry Hybrid production commenced at TMT's Gateway Plant, Thailand; HS 250h launched
Aug. Cumulative global hybrid vehicle sales top 2 million mark
Oct. Sai unveiled (launched in December, Japan only)
Dec. Camry Hybrid production commenced at TMCA's Altona Plant, Australia
2010 Apr. Camry Hybrid production commenced at GTMC's plant in China
Jun. Auris Hybrid production commenced at TMUK's Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)
Jul. Cumulative sales in Japan of hybrids top 1 million vehicles
Sep. Cumulative global Prius sales top 2 million vehicles
Nov. Third-generation Prius production commenced at TMT's Gateway Plant, Thailand
2011 Jan. Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; Lexus CT 200h launched
Feb. Cumulative global hybrid vehicle sales top 3 million mark
May Prius α launched
Aug. Prius sales in Japan top 1 million mark
Sep. Completely redesigned Camry Hybrid launched in Japan; Alphard Hybrid and Vellfire Hybrid unveiled (launched in November, Japan only)
Oct. TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid systems produced in China jointly with China FAW Group and GTMC around 2015
Nov. Prius PHV unveiled (launched in January 2012 in Japan, in March 2012 in the U.S., in the summer of 2012 in Europe)
Dec. Production of third-generation Prius commenced at SFTM's Changchun Plant in China; Aqua launched
2012 Jan. Completely redesigned Lexus GS 450h unveiled (launched in March)
Feb. Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced
Production and sale of Camry Hybrid in Kuozui Motor's Kuanying Plant, Taiwan commenced
Apr. Cumulative global hybrid vehicle sales top 4 million mark
May Yaris Hybrid launched (for sale outside Japan)
Jul. Start of Lexus RX 450h production at TMMC's Cambridge Plant in early 2014 announced; Lexus ES 300h launched (for sale outside Japan)
Oct. Cumulative hybrid vehicle sales in Japan top 2 million mark
Cumulative global hybrid vehicle sales from January through October 2012 top 1 million mark
Nov. Completely redesigned Auris Hybrid launched (for sale outside Japan)
Dec. Completely redesigned Crown hybrid unveiled (launched in January 2013, Japan only); Avalon hybrid launched (for sale outside Japan)
2013 Mar. Cumulative global hybrid vehicle sales top 5 million mark
May Lexus IS 300h launched
Jun. Cumulative global Prius sales top 3 million units
Aug. Corolla Axio Hybrid and Corolla Fielder Hybrid launched (Japan only)
Sep. Crown Majesta (only hybrid version available) launched (Japan only)
Oct. Lexus GS 300h launched
Nov. Completely redesigned Harrier Hybrid unveiled (launched in January 2014)
Dec. Cumulative global hybrid vehicle sales top 6 million mark
2014 Jan. Voxy Hybrid and Noah Hybrid launched (Japan only)
Feb. Highlander Hybrid production commenced at Indiana Plant in the U.S.
Mar. Lexus RX 450h production commenced at TMMC's Cambridge Plant in the U.S.
Cumulative hybrid vehicle sales in Japan top 3 million mark
Apr. Plan to start sales of Corolla and Levin models equipped with China-produced major hybrid components in 2015 announced at Beijing Motor Show
Jul. Toyota Motor (Changshu) Auto Parts Co., Ltd. In China holds opening ceremony; production of hybrid transaxles to start in 2015
Lexus NX 300h launched in Japan (sales outside Japan began in October)
Sep. Cumulative global hybrid vehicle sales top 7 million mark
Oct. Lexus RC300h launched
Esquire hybrid launched (Japan only)
2015 Jan. Completely redesigned Alphard hybrid and Vellfire hybrid launched
Apr. RAV4 Hybrid announced at New York International Auto Show
Jul. Sienta hybrid launched
Cumulative global hybrid vehicle sales top 8 million mark