RAV4 L (with options)
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May 10, 1994
Toyota Introduces the RAV4―a New-Concept 4X4

TOYOTA MOTOR CORPORATION announced that from today it will market an all-new 4X4 vehicle called the RAV4―short for Recreational Active Vehicle with 4WD. The RAV4's attractive exterior styling and completely new concept blends conventional passenger car elements with the features of a light, off-road vehicle. Available at Toyota Corolla Dealers and Toyota Auto Dealers nationwide, the new vehicle's sales target is set at 2,000 units per month.