Aug. 02, 2021

Land Cruiser Design Sketches

We aimed to design an authentic offroader that combines toughness with a sense of refined maturity.

Exterior Sketches

LAND CRUISER Planning Phase Ideation Sketch
LAND CRUISER Planning Phase Ideation Sketch
LAND CRUISER Planning Phase Ideation Sketch
LAND CRUISER Early Stage Ideation Sketch
LAND CRUISER Early Stage Ideation Sketch
LAND CRUISER Key Sketch
LAND CRUISER Early Image Model
LAND CRUISER Mid Stage Idea Sketch
LAND CRUISER Final Sketch
LAND CRUISER Final Sketch
LAND CRUISER ZX Ideation Sketch
LAND CRUISER ZX Final Sketch
LAND CRUISER GR-S Final Sketch
LAND CRUISER Side View Explanation
LAND CRUISER Front View Explanation
LAND CRUISER Rear View Explanation

Interior Sketches

LAND CRUISER Functional Layout Study
LAND CRUISER Interior Architecture
LAND CRUISER Early Stage Instrument Panel Sketch
LAND CRUISER Mid Stage Instrument Panel Sketch
LAND CRUISER Final Stage Instrument Panel Sketch
LAND CRUISER Instrument Panel Final Sketch
LAND CRUISER Door Trim Final Sketch
LAND CRUISER Drive Train Dial Idea Sketches
LAND CRUISER Drive Train Dial final Idea Sketch
LAND CRUISER A/C Control Panel final Idea Sketch
LAND CRUISER A/C Control Panel Sketch

Color Design

LAND CRUISER Early Stage Exterior Color Development
LAND CRUISER Final Exterior Color Evaluation in 3D
LAND CRUISER Final Interior Material Development
LAND CRUISER Early Stage Color Scheme Study
LAND CRUISER Final Ornament Panel Variation Study

Project Chief Designer

Masaki Okue

In designing the new model, our greatest rival was its predecessor. The Land Cruiser is defined by its indisputable QDR (Quality, Dependability, Reliability), a legacy inherited from its forebearers. So we went back to its roots, added new values and aimed to create the "ultimate authentic" Land Cruiser. It was challenging to design but I'm proud of the result.

Exterior Design Leader
Toyota Auto Body

Masanori Kinoshita

The Land Cruiser was forged by being driven on uncharted roads around the world for the last 70 years. Keeping its predecessors in mind, I imagined a design where a solid block of metal would take shape by being burnished in a harsh environment. Along with a team of Land Cruiser lovers, we relentlessly aimed to express functional beauty that doesn't follow trends. We're confident we have succeeded.

Exterior Design
Toyota Auto Body

Takeshi Ogawa

I wanted to design the Land Cruiser ever since I was a student and when I was given the responsibility to design the front, which is very important, it was a dream come true. I wanted to create a powerful face with an evolved sense of functional beauty, while keeping with the DNA of its predecessors. It would be a great pleasure to win the hearts of our hardcore fans.

Exterior Design
Toyota Auto Body

Masaki Muromoto

Being able to design a car that would be raced in rallies around the world is a dream come true for a car lover such as myself. I took inspiration from the TOYOTA GAZOO racing rally cars and their dynamic performance, and I think I have managed to create a distinctive design derived from harsh racing conditions. I can't wait for its debut race in the 2023 Dakar Rally.

Interior Design Leader
Toyota Auto Body

Katsutoshi Shibuya

My career in design started with the Land Cruiser 80, and I lived with this great car through its different generations. By breathing new life into this Land Cruiser, I wanted the interior to be experienced with all one's senses: Unshakable safety, reliability, great comfort even under harsh conditions, high quality feel as a flagship SUV, uncompromising operability and passion inherited from our predecessors.

Interior Design
Toyota Auto Body

Takuto Yamagami

My aim is to make customers happy with what I like. I very much like products with minimalistic designs, and I often experiment with designs that provide the maximum effects with minimum means. The concept of LC300 is to go back to its roots in order to create the "ultimate authentic", so I obsessively strove to create shapes best suited for intuitive operations. I eliminated all needless elements to focus solely on functional beauty. I'm happy with how it looks.

Color Design
Toyota Auto Body

Toshihide Maseki

Known as "a vehicle that promises to take you anywhere & everywhere and come back alive and safe", it was exciting and fun to be able to engrave my own ideas into the history of the Land Cruiser that continues to run all over the world. My particular focus was on the white pearl, its symbolic color, and I started its development anew to achieve ultimate whiteness and quality. It would be great for me to see happy customers in this shining white Land Cruiser.