Design

"j-factor"

The role of design is not merely to create something stylish. Design should create new value through satisfying social responsibilities while offering consideration toward factors including the environment and safety. It is important to convey the background concept as well as the originality expressed through the design process.

Toyota's basic design concept is called j-factor. Through unique Japanese values and aesthetics, we aim to create new value through harmoniously synergizing various elements, rather than positioning them in conflict or compromise.

Unique Japanese values and aesthetics have become global values. j-factor, through our global network, seeks to create new value in this way.

The Materialization of Nature's Beauty

Japan loves all things that exist in nature, and has been incorporating such beauty in local craftsmanship through a unique way of thinking and making things. For example. the design of the Prius dashboard is based on the patterns found in leaf veins. Design elements found in nature are based on precise mathematics combined with natural energy, making things that are fresh and eternal.

Image 1

Leaf veins

Image 2

Prius dashboard

"Vibrant Clarity"

Vibrant Clarity design fuses both the emotional and the rational, reverberating in both the "heart and the head." New value is obtained through integration of contradictory elements in harmony; we do not compromise, nor give up, the opposing elements.

Previously exclusive to motor shows and exhibitions throughout the world, Toyota now publicly shares detailed information about its concept cars, including photographs and videos.