Aug. 23, 2022

Sienta Design Sketches

We aimed for a versatile, practical design with great maneuverability and a spacious interior, bringing a touch of color to everyday life in all kinds of settings.

Exterior Sketches

Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Final Sketch
Sienta Detail Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Clay Model Development
Sienta Clay Model Development
Sienta Clay Model Development

Interior Sketches

Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Early Idea Sketch
Sienta Mid Stage Idea Sketch
Sienta Mid Stage Idea Sketch
Sienta Mid Stage Idea Sketch
Sienta Mid Stage Idea Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Situation Sketch
Sienta Pictogram Final Sketch
Sienta Pictogram Final Sketch
Sienta Final Sketch
Sienta Final Sketch
Sienta Final Sketch

Color Design

Sienta Color Design Concept
Sienta Color Design Concept
Sienta Testing Stain and Water Repellent Fabric
Sienta Testing Stain and Water Repellent Fabric

Project Chief Designer

Takaaki Katou

As a child, I always wanted to become a car designer, and this is the first time I got to work on a whole car.
In the concept stage, I felt like I wanted to make a car perfect for my own outdoor hobbies.
There's a huge boom in people enjoying the outdoors right now, so I look forward to seeing this car at many camp sites.

Exterior Design
Toyota Motor East Japan

Junichi Toura

Imagine, with the passing of the seasons,
something a little nice.
Not just another car for the "ideal lifestyle,"
but a companion, always there as your family matures.
That is the 3rd generation Sienta.

Exterior Design
Toyota Motor East Japan

Yoshikazu Shoji

I started with what I really wanted: a long lasting car with timeless design, lots of luggage space, great visibility, driving ease, and tool-like practicality. We succeeded in creating a great car through combined effort.

Exterior Design
Toyota Motor East Japan

Sakura Nakama

I wanted to create a fun car that could add a touch of color to everyday life, so, I drew illustrations of how it could be used in day to day situations. From the beginning, I shared that vision with the team as we came up with ideas. I hope that this car serves to enrich the lives of our customers.

Exterior Digital Modeling
Toyota Motor East Japan

Ryota Ninomiya

As a team, we shared our views on the theme of creating this car as "something nice and lovable that makes every day more colorful" and worked out its design from there. We seriously discussed everything from the overall styling to the smallest details while keeping in mind its playful side. We created a companion-like car that offers support for everyday activities.

Exterior Modeling
Toyota Motor East Japan

Masahiko Igari

It blends into your everyday, with a playful touch. That's how I imagined it. You can use it on your own, or with family or friends. It will cater to different lifestyles. While modeling this car, I was blessed with another child, and I feel like this car will be a perfect companion for this new stage of our lives.

Interior Design
Toyota Motor East Japan

Ryota Fujishima

How can we create good ideas? After thinking about that for a while, we decided to have lunch inside the interior mock-up model. As a result, we came up with the unique idea of making a horizontal storage space in the door and adding fun pictograms to it. Please try and find them.

Interior Design
Toyota Motor East Japan

Masakazu Katsura

What would make life a little more comfortable for us?
We designed this car from the customer's perspective, looking closely at their lifestyles and values. When I saw the finished model, I got goosebumps. Please make a new start with the new Sienta.

Interior Design
Toyota Motor East Japan

Kentaro Kurohara

At the beginning of the project, I thought family is in some ways like friends. I thought I'd like to experience new things with my family with that same kind of relationship. We managed to deliver a great car in which to spend special moments. Now, I'm very interested in seeing how customers use it.

Color design
Toyota Motor East Japan

Miyu Arata

I want to go to a trendy variety store or café. I want to enjoy camping, my hobby. I want to go out with my loved ones. What kind of car do customers who think the same really want? With team members, we thought deeply and thoroughly about it. I'd be happy if this car became an important companion that stands by you in your everyday life, like a casual friend.