TMC Announces Changes to Executive Structure, Senior Professional/Senior Management Employees

The evolution for which our new management team aims is to transform Toyota into a mobility company. We will do so under three car-making themes. They are: Electrification, Intelligence, Diversification.

1. Electrification

2. Intelligence

3. Diversification

To realize these three themes, our new management team will prioritize three business pillars.

The first is business reform starting with next-generation BEVs.

To deliver attractive BEVs to more customers, we must streamline the structure of the car, and―with a BEV-first mindset―we must drastically change the way we do business, from manufacturing to sales and service. Lexus will lead this transformation.

The second is strengthening our Woven initiatives.

Woven's mission is to consider, together with Toyota, the shape that mobility, including social infrastructure, should take to create a new mobility society.

It also plays an important role in promoting our concept of vehicle intelligence.

That is why, more than ever, Toyota and Woven will unite to accelerate the development of Arene and strongly pursue demonstration tests in the mobility test course city of Woven City.

And the third is achieving carbon neutrality in Asia.

We will promote demonstrations of electrification and mobility through cross-industry and cross-border collaboration based on a cornerstone partnership with the Charoen Pokphand Group, which is Thailand's largest private-sector company.

Our new management team will develop specific initiatives for these three pillars.

The hallmark of our management as a team, like a soccer team, will be flexibility in changing formation. Underlying this are the concepts of having the right person in the right place and emphasizing roles over titles.

First, the three executive vice presidents, who have studied management close to the president, will take the lead on the front lines of our three priority businesses.

Executive Vice President Kon, serving as Woven by Toyota's dedicated CFO, will work with CEO Kuffner to advance Woven's breakthrough transformation.

Executive Vice President Maeda, serving as chief executive officer of our Asia Region, will explore carbon-neutral paths for emerging countries and lead our new Asia strategy under the theme of social implementation of CASE technologies.

Executive Vice President Kuwata, as executive vice president of Toyota Motor Kyushu, will promote Lexus' BEV business strategy and the restructuring of the production system in Kyushu, where we have a dedicated Lexus plant.

Our operating officers, centered on in-house company presidents and regional chief officers, will be in charge of implementing product-centered and region-centered management.

New executive vice presidents Hiroki Nakajima and Yoichi Miyazaki will each oversee work on the two axes of products and regions.

Tetsuo Ogawa, North American Region CEO, and Tatsuro Ueda, China Region CEO, will lead region-centered management as new operating officers, and Simon Humphries will lead brand creation as the new chief branding officer.

Kazuaki Shingo, the president of the in-house Toyota Compact Car Company, will promote the creation of a competitive production system.

Operating Officer Jun Nagata will continue to lead communication with stakeholders, which is the foundation for all efforts.

And I believe that my role, as president, will be to maximize the strength of our team as captain.

I will listen carefully to the opinions of those on the front lines and unite our team while making the most of the diverse personalities of its leaders.

Many of our new management team members, including myself, were still at the manager or assistant manager level when President Toyoda took office.

Over the past 13 years, by taking on many challenges and experiencing many failures on the front lines, we have continued to learn from various perspectives the values of making ever-better cars and being the best carmaker in town.

Thanks to that, at Toyota, we now have many people capable of managing the company. That is why, as we apply one-team management, we will go full strength in engaging in "inheritance and evolution".

We would like to ask for everyone's warm guidance and support.

Thank you very much.