Toyota Launches New RAV4 in JapanA new-generation SUV that matches diverse lifestyles through Diversification, Electrification, and Intelligence

Toyota City, Japan, December 17, 2025―Toyota Motor Corporation (Toyota) launched the new RAV4 on December 17, 2025.

The all-new 6th generation RAV4 is an SUV built on the idea that "Life is an Adventure," embodying a go-anywhere, do-anything spirit. While maintaining the RAV4's signature solid and powerful design and packaging, it has been developed around the keywords Diversification, Electrification, and Intelligence.

Under Diversification, three distinct styles are offered: the sophisticatedly styled Z, the Adventure model that can also handle off-road driving, and the GR SPORT (scheduled for release within fiscal 2025, ending March 2026), which is focused on driving performance.
Under Electrification, the lineup includes both a hybrid electric vehicle (HEV) and a newly developed plug-in hybrid system (PHEV, scheduled for release within fiscal 2025), delivering the seamless acceleration and powerful performance unique to electrified vehicles.
Under Intelligence, leveraging the software development platform Arene for the first time has shortened the development period for crucial UI software such as the advanced safety and security package Toyota Safety Sense and the cockpit systems, enabling these features to be installed more quickly into the vehicle. This allows us to provide a safer, more secure, and more comfortable mobility experience to customers.
Moving forward, we aim for further evolution, including enabling simultaneous updates of multiple functions.

The RAV4 was born in 1994 as a pioneer of a new SUV genre, designed to be enjoyable for both outdoor adventures and city driving, at a time when SUVs were primarily considered off-road vehicles. Over its nearly 30-year history, it has been loved by many customers worldwide by adapting to diverse lifestyles in tune with the times. With this latest evolution, the RAV4 will continue to be a beloved SUV around the world, staying closely attuned to each customer's lifestyle.

Vehicle Outline

1. Powerful and refined design with three styles symbolizing diversification

Exterior design evoking refined dynamism

The design is based on three key elements: Big Foot, emphasizing large-diameter tires for the firmly planted stance of an SUV; Lift-up, evoking nimble off-road performance; and Utility, ensuring an easy-to-use cargo space capable of handling anything. Together, these three elements capture the RAV4's sense of being able to go anywhere.

Interior that meets the needs of the driver

The new RAV4 adopts an island architecture in which various functions such as displays and shifts are grouped together and arranged like islands. In addition to a horizontal instrument panel that makes the vehicle's SUV-like sense of balance easy to grasp, this architecture offers improved usability by arranging the navigation system, meters, and other elements in such a way that minimizes eye movement, and the air conditioning vents are positioned to be instantly reachable. Furthermore, the following advanced equipment―a first for Toyota―has been installed to enhance visibility and operability.

• Color heads up display: Angled display. A Toyota first^*1
  Updated graphics; three display modes (Full / Standard / Minimum) that let drivers adjust information volume to their preference; and a shift from the conventional upright display to a perspective-enhanced angled display―all have improved information recognition.

• Electro-Shiftmatic: One-direction shift-operation system. A Toyota first^*1
  The system achieves single-action intuitive shift operation and a clean cockpit design. It also integrates the gearshift lever, electric parking brake, and brake hold switch into a functional cluster that minimizes driver operations and eye movement while driving.

Three distinct grades are available: Z, Adventure, and GR SPORT (scheduled for launch within FY2026)

• Z grade: Captivating with a refined front appearance
  The front adopts a solid hammerhead design for a powerful presence. Body-colored bumpers and a mesh grille are joined by inner grille accents that create an advanced, three-dimensional look. The rear features a seamless design integrating the rear door window glass and lights, underscoring a wide and refined presence.

• Adventure grade: Emphasizing a rugged image that exudes power
  A tough, stable, and rugged appearance is achieved through a unique design featuring a high front nose peak and large wheel arch molding. The interior brings to life an outdoor ambiance with the exclusive "Mineral" interior color scheme featuring low-saturation green accented with orange, as well as camouflage patterns applied to the instrument panel and door trim.

A package that inherits "RAV4-ness"

Focusing on everyday usability, the vehicle size remains the same at 4,600 mm in length, 1,855 mm in width, and 1,680 mm^*2 in height, while achieving an optimized interior space that is easy to use.

• Versatile luggage space for all shapes and sizes
  The trunk capacity has been expanded to 749 L^*3.
  Reducing the slope of the floor when the rear seatbacks are folded has resulted in a flatter cargo area, making it easier to load long items.

2. New-generation hybrid system for powerful and stable driving performance

The highly efficient 2.5-liter inline 4-cylinder engine and outstanding motor output deliver powerful dynamic performance with a maximum system output of 177 kW (240 hp). In addition, E-Four (electric 4WD) precisely controls front/rear driving force distribution between 100:0 and 20:80, achieving high levels of acceleration from start and cornering stability. Furthermore, it comes equipped with TRAIL and SNOW driving control modes, which deliver superior escape and stability on rough or snowy roads by applying brakes to spinning wheels and redirecting drive torque to the opposite wheels.

The new RAV4 also provides a premium driving experience in terms of ride comfort through an improved platform and newly adopted shock absorbers.

3. Evolved safety and advanced functionality through intelligence technology

The advanced Toyota Safety Sense and critical UI (user interface) software, such as the cockpit, utilize the Arene platform. In the future, this is expected to enable simultaneous updates of multiple functions as well as customization tailored to each individual customer.
As the starting point of Toyota's Software-Defined Vehicle (SDV) initiative, the RAV4 will continue to leverage Arene to quickly develop various functions and services that reflect the diverse needs of each region. This will allow Toyota to provide safe, secure, and comfortable mobility experiences rooted in local communities and tailored to countries and regions.

Evolved Toyota Safety Sense. A Toyota first^*4

Arene was utilized in development for software evaluation, software component modularization, as well as to enhance image recognition and automatic braking control software. Additionally, evolving camera and radar performance has further expanded detection range and distance.

• Expanded operational range for broader collision avoidance support
  Pre-collision Safety now detects deceleration of preceding vehicles more quickly, while also detecting vehicles emerging from behind other cars when entering intersections, thereby enabling operation across a broader range of scenarios. Furthermore, the low-speed Acceleration Suppression Function has evolved to work not only when driving straight, but also while turning.

• Enhanced recognition capability for smoother following
  Radar Cruise Control now recognizes surrounding vehicles earlier than before, improving its ability to detect merging vehicles at close range during low-speed driving and to detect their turn signals earlier.

• Shoulder stop function added to driver emergency response system^*5
  If a driver emergency is detected, the system issues warnings prompting the driver to take action. It also alerts others of the emergency via hazard lights while slowing and stopping the vehicle within its lane or on the shoulder, helping to avoid injury to the driver or others and reduce accident damage.

Panoramic View Monitor with 3D View. A Toyota first^*4

Swiping on the display audio screen allows users to check the vehicle's surroundings from their preferred viewpoint.

New-generation multimedia

• 12.9-inch display audio. A Toyota first^*4
  A center display with a large touch panel comes standard on all models.
  The display features enhanced, rich graphics and customizable views tailored to the user's preferences, enabling more intuitive operation.
• Improved voice recognition response speed for comfortable operation while driving
  With response speeds approximately three times faster than before, the system responds within about one second after the user speaks, enabling more comfortable operation of the navigation and air conditioning even while driving.

Sales Outline

A PHEV model is scheduled to launch within FY2026.

Base sales volume for Japan

HEV: 3,000 units per month

Customization packages

Three different packages are available featuring genuine Toyota parts and accessories, MODELLISTA accessories, and TZ accessories to bring out the appeal of each grade.

UPGRADE SELECTIONS by KINTO FACTORY

The new RAV4 offers a wide variety of genuine parts and accessories to meet diverse customer needs. To make these items easily accessible even after purchasing your vehicle, sales will begin online via UPGRADE SELECTIONS by KINTO FACTORY around spring 2026. In addition, upgrades to further enhance the functionality and equipment of currently owned new RAV4 models will be offered in sequence via the website below.
Click here for details

KINTO

The car subscription service KINTO offers packages that include optional automobile insurance, automobile taxes, maintenance, and other car-related costs, and provides them for a fixed monthly fee. The new RAV4 is available starting at 38,390 yen per month (including tax, Adventure grade)^*6. In addition, the new RAV4 is eligible for KINTO's "[U35] First-Time Car Trial Campaign^*7."
Click here for details

Click here for information on the U35 First-Time Car Trial Campaign

Production Plant

Takaoka Plant, Toyota Motor Corporation
Nagakusa Plant, Toyota Industries Corporation

SDGs goals that this project makes particular contribution to