Apr. 04, 2017
Lexus Design Award 2017 Grand Prix Winner Announced
at the Amazing "LEXUS YET" Pavilion in Milan
April 3, 2017―Lexus International today announced the Grand Prix winner of the Lexus Design Award 2017―PIXEL by Hiroto Yoshizoe―leading this prestigious international event to a peak of excitement. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of YET.
"The Lexus Design Award always presents a fascinating survey of the issues currently engaging young designers, and what they consider to be the most important challenges and compelling opportunities for design today. However, the quality and scale of ambition of the submissions to this year's award program was truly exceptional. It was very difficult for us to whittle them all down to twelve finalists, then four prototype winners and finally to the Grand Prix winner, although every stage of the process generated a feisty and enjoyable debate. Each of the four prototype winners has wrestled with complex and significant issues, from the plight of refugees and other homeless people and providing environmental protection for buildings in a beguiling and poetic way, to fusing traditional craftsmanship with emerging technologies and encouraging children to make and play musical instruments. Eclectic and original though their responses are, all the finalists have addressed the defining theme of the Lexus Design Award 2017, YET, with tremendous imagination, versatility and aplomb." said Alice Rawsthorn, Lexus Design Award 2017 judge and a design commentator.
Hiroto Yoshizoe commented, "I'm so surprised and honored to receive this prize from Lexus Design Award. I would like to thank Alex and Daniel of Snarkitecture for all their mentorship, also to all the people who have supported me on this project and of course to Lexus for giving me this amazing opportunity."
First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition which supports up-and-coming designers and creators worldwide. The Grand Prix winner was chosen by an elite global creative design panel after presentations by the four prototype finalists. The works of all 12 finalists―four prototype winners and eight panel winners―are on display at the LEXUS YET pavilion, revealing how they would apply the 'YET' philosophy in original and innovative ways.
LEXUS YET will be held April 4th through April 9th at the La Triennale di Milano, the Design and Art Museum in Parco Sempione, Milan, central to Milan Design Week, the world's largest design exhibition, also known as Salone Del Mobile.
This event marks the tenth edition for Lexus International at Milan Design Week, highlighting the brand's long standing passion for design and innovation. To celebrate this significant juncture, Lexus enlisted the cooperation of Architect, Designer and Professor Neri Oxman of the MIT Media Lab and her research and design team, The Mediated Matter Group. An acclaimed creative pioneer operating at the leading edge of architecture and design, Oxman is known for design innovation that is inspired and informed by the natural world. Oxman's vision of harmonizing "nature" and its seeming opposite "technology" resonates strongly with the Lexus 'YET' philosophy*.
In addition to the Lexus Design Award 2017 display, the LEXUS YET exhibition is composed of three following areas where visitors will experience the exciting and infinite potential of YET through immersive and engaging installations.
- ANCIENT YET MODERN
- Created by Neri Oxman and The Mediated Matter Group, MIT Media Lab. Inspired by Lexus' 'YET' philosophy and created for the opening space, this installation aims to create the experience of being grounded YET suspended by light―a wave YET a particle. Utilizing an ancient material YET a modern technology, The Mediated Matter Group debuts Glass 3D Printing at architectural scales.
- STATIC YET DYNAMIC
- By exploring things from many angles, we are able to see beyond the obvious and discover the new and unexpected. This Static YET Dynamic installation reveals the Lexus UX Concept car, and expresses Lexus Brave Design. The Lexus' UX Concept car embodies our 'YET' philosophy. This expression of a progressive and strong YET artistic and premium product further enhances Lexus' unique brand position which challenges conventional ideas about luxury.
- RETROSPECTIVE
- This event marks Lexus' 10th edition at Milan Design Week, highlighting the brand's long standing passion for design and innovation. As we celebrate this opportunity, we take a look back at our 9 years of design inspiration. Each edition highlights one moment in time through 24 frames.
*The 'YET' philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says "Don't compromise; harmonize." The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.
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- Lexus Design Award 2017
From left
Snarkitecture (Mentor),
Hiroto Yoshizoe (Grand Prix Winner),
Yoshihiro Sawa (President, Lexus International)
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- Lexus Design Award 2017 Group shot
- Lexus Design Event
- www.lexus-int.com/lexus-design
- Lexus Design Event Retrospective
- www.lexus-int.com/design/the-lexus-design-event-at-10-years-old
- Lexus Design Award
- www.lexusdesignaward.com
- https://www.instagram.com/lexusdesignaward/ @lexusdesignaward
- Official hashtags
- #LexusDesignAward; #MilanDesignWeek; #LexusDesignEvent;
Lexus Design Award 2017 Entries Selected for Prototype Development

| Title | HAVING NOTHING, AND YET POSSESSING EVERYTHING |
|---|---|
| Designer (Citizenship) | Ahran Won (South Korea) |
| Country of residence | USA |
| Description | A capsule for mobile living, Having nothing YET Possessing everything |
| Mentor | Neri and Hu |

| Title | PIXEL |
|---|---|
| Designer (Citizenship) | Hiroto Yoshizoe (Japan) |
| Country of residence | Japan |
| Description | A structure to experience the existence of Light YET Shadow |
| Mentor | Snarkitecture |

| Title | PLAYER'S PFLUTE |
|---|---|
| Designer (Citizenship) | Jia Wu (China) |
| Country of residence | China |
| Description | Vegetable YET a Musical instrument provides fun and learning experience |
| Mentor | Max Lamb |

| Title | STRUCTURAL COLOR - STATIC YET CHANGING |
|---|---|
| Designer (Citizenship) | Jessica Fügler (USA) |
| Country of residence | USA |
| Description | A rug appears Static in design YET Changes with the needs of the user |
| Mentor | Elena Manferdini |
Lexus Design Award 2017 Panel Exhibits

| Title | BUOYANT MEASURING SPOON FOR THE BLIND |
|---|---|
| Designer (Citizenship) | Eunjin Park (South Korea) |
| Country of residence | South Korea |
| Description | A measuring spoon with Unseen YET Visualized tactile graduations for the blind. |

| Title | THE LANDSCAPE OF PAPER |
|---|---|
| Designer (Citizenship) | Kuniko Maeda (Japan) |
| Country of residence | UK |
| Description | Disposable YET Upcycled material using traditional and modern technology. |

| Title | MASS PRODUCTION TO UNIQUE ITEMS |
|---|---|
| Designer (Citizenship) | Group name: TAKEHANAKE-Bungorogama
|
| Country of residence | Japan |
| Description | Mass produced YET One-of-a-kind ceramics created using a portable kiln. |

| Title | PAPER KETTLE |
|---|---|
| Designer (Citizenship) | Ryo Katayama (Japan) |
| Country of residence | Japan |
| Description | Combustible YET Fire-Resistant paper kettle. |

| Title | PLATANACEAE |
|---|---|
| Designer (Citizenship) | Paula Cermeño (Peru) |
| Country of residence | Switzerland |
| Description | Banana leaf bandages that out performs Synthetic materials YET are Biodegradable and soothing. |

| Title | POD: HOMELESS YET HOME |
|---|---|
| Designer (Citizenship) | Group Name: MODlab
|
| Country of residence | USA |
| Description | Temporary shelter for displaced populations. Homeless YET Home. |

| Title | RETROSPECTION PROJECT / TIME TUNE RADIO |
|---|---|
| Designer (Citizenship) | Takuro Sanda (Japan) |
| Country of residence | Japan |
| Description | Hi-tech YET Retro radio tunes in programs from past and present. |

| Title | TRAFFIC LIGHT SYSTEM |
|---|---|
| Designer (Citizenship) | Evgeny Arinin (Russia) |
| Country of residence | Russia |
| Description | Simple YET Sophisticated traffic light. |
Judges
Mentors
ABOUT LEXUS DESIGN AWARD
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. This provides a unique opportunity for four finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.
LEXUS YET EXHIBIT OVERVIEW
| Event Title | LEXUS YET |
|---|---|
| Duration | April 4 - April 9, 10:30-22:00 (Press preview: April 3, 11:00-18:00) |
| Venue | La Triennale di Milano, Viale Alemagna 6, Milan, Italy |
| Theme | YET |
| Exhibits |
|
| Organizer | Lexus International |
DESIGNER PROFILES
An Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab, Oxman pioneered the field of Material Ecology, which considers computation, fabrication, the environment and the material itself inseparable dimensions of design. Oxman's research and design team―The Mediated Matter Group―operate at the intersection of computational design, digital fabrication, materials science and synthetic biology; and applies that knowledge to design across disciplines and scales, from micro to building scale. Mediated Matter's work is included in the permanent collections of Cooper Hewitt, MoMA, SFMOMA, Centre Georges Pompidou, MFA Boston, and FRAC Orléans, amongst other museums. Oxman is the recipient of numerous honors and awards, including a Graham Foundation Award (2008), the Earth Award (2009), the Vilcek Prize (2014), and the BSA Women in Design Award (2014). She is a Carnegie Pride of America Honoree (2014), and was named to ROADS' 100 Most Daring Cross-Disciplinary Thinkers in the World (2015). Oxman's work and innovations have received recognition at the World Economic Forum and the White House.
The MIT Media Lab transcends known boundaries and disciplines by actively promoting a unique, antidisciplinary culture that emboldens unconventional mixing and matching of seemingly disparate research areas. Designers, nanotechnologists, data visualization experts, mechanical engineers, material scientists, industry researchers, and pioneers of computer interfaces work side by side to invent―and reinvent―how humans experience, and can be aided by, technology. More information at www.media.mit.edu.
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- ANCIENT YET MODERN
Created by Neri Oxman and The Mediated Matter Group,
MIT Media Lab in Collaboration with Lexus
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- RETROSPECTIVE




