Feb. 23, 2005

Toyota Group Unveils Design of Staff Uniforms for EXPO 2005 AICHI,
JAPAN TOYOTA GROUP PAVILION

 

Tokyo – The 16 companies of the Toyota Group* today unveiled the designs of the 2005 World Exposition, Aichi, Japan TOYOTA GROUP PAVILION staff uniforms.

TOYOTA GROUP PAVILION staff members will consist of “Attendants,” who will direct visitors, and “Main Show Cast,” (who will double as performers and “Attendants”). They will wear different uniforms according to the season.

The concept behind fashion designer Atsuro Tayama’s design for the uniforms is “Emotional Ecology.” The design expresses the freshness, gentleness and strength of nature’s life force, and reflects the butterfly motif featured in various forms in the Main Show. The uniforms, which come in various colors to represent different aspects of nature, such as the planet, the sun, the earth, the sky and forests, brighten up the Pavilion and bring out the individuality of each Attendant.

The uniforms are also environmentally friendly, in line with the “Natural-Cycle Earth Pavilion” concept, using material recycled from plastic PET bottles.

<Uniform Lineup>
TOYOTA GROUP PAVILION Staff Uniforms

1. Attendant Uniforms
  • The women’s uniform is a sleek dress adorned with a bold butterfly motif and with a short, light jacket. The dress comes in green, blue and beige, colors recalling harmony with the earth.
    The frill along the asymmetric hemline of the dress sways when the wearer moves, giving a neat but festive look.
  • The men’s uniform is a youthful looking casual suit in blue and orange, drawing from the colors of the blue sky and the shining sun. The uniform is decorated with the butterfly motif in various parts, such as around the collar, giving it an original look and tying it in with the other uniforms.

<Women’s Attendant Uniform>


<Men’s Attendant Uniform>


2. Main Show Cast / Attendant Uniform

<Main Show Cast / Attendant>
  • The Cast/Attendants, who will ride the i-units in the Main Show, will wear a more functional pant suit.
  • Uniform color will match the i-unit body colors, with the same butterfly motif across the chest in green and blue or yellow and orange against a background of grey.
  • The colorful butterfly motif gives a festive look to the simple design meant to set off the performance of the i-units.
3. Designer Profile
Atsuro Tayama
Fashion Designer

Born in 1955, Tayama is renowned as a Japanese designer in the western fashion world for, among other works, his participation in Paris Prêt-á-Porter. He works as creative director for his four clothing brands, “ATSURO TAYAMA,” “A/T,” “INDIVI” and “BOYCOTT.”

<Recent Works>
Tayama designed the new uniforms to be used by ANA Group flight attendants and ground staff starting in the spring of 2005.


* The Toyota Group consists of the following 16 corporations, which will participate in the exhibition:
Toyota Industries Corporation, Toyota Motor Corporation, Aichi Steel Corporation, Toyoda Machine Works Ltd., Toyota Auto Body Co., Ltd, Toyota Tsusho Corporation, Aisin Seiki Co., Ltd., DENSO Corporation, Toyota Boshoku Corporation, Towa Real Estate Co., Ltd., Toyota Central Research & Development Laboratories Inc., Kanto Auto Works Ltd., Toyoda Gosei Co., Ltd., Hino Motors, Ltd., Daihatsu Motor Co., Ltd. and Tokai Rika Co., Ltd.
Contact Information:
Paul Nolasco / Ai Ishitoya at 03-3817-9161/9134 of the International Communications Dept., Public Affairs Division, Toyota Motor Corporation

Downloads